Kitchen magazine plans tolicense the use of its name by a line of cookware. For a magazine, licensingthe use of its name for products involves some danger, since if the productsdisappoint consumers, the magazine's reputation suffers, with consequentreductions in circulation and advertising. However, experts have evaluated thecookware and found it superior to all other cookware advertised in Kitchen.Therefore, Kitchen can collect its licensing fee without endangering its otherrevenues.
The argument above assumes which of the following? A. No other line ofcookware is superior to that which will carry the Kitchen name. B. Kitchen will not licensethe use of its name for any products other than the line of cookware. C. Makers of cookware willnot find Kitchen a less attractive advertising vehicle because the magazine'sname is associated with a competing product. D. Consumers who are notregular readers of Kitchen magazine will be attracted to the cookware by theKitchen name. E. Kitchen is one of themost prestigious cooking-related magazines.
1. 读懂题，找出argument & line of argument 杂志考虑授名权给cookware。 顾虑：cookware disappoint consumers -> reductions in circulation and advertising 验证：专家说cookware superior -> 言下之意， 不会reductions in circulation and advertising(消费者带来影响) 结论：可以授权收licensing fee，而且不会 endangering its other revenues.
2. 分析逻辑/找茬漏洞 细心点上面我们可以看到好几个逻辑思维上的漏洞或孤岛 1)专家说cookware superior ->反驳->cookware disappoint consumers ： 漏洞：专家结论不一定反应顾客使用效果，superior 的东西不一定不会disappoint 2)不会reductions in circulation and advertising(消费者带来影响) ->不会 endangering its other revenues： other revenues 比(消费者带来影响)的advertising revenue 范围要大，有个跳跃
第一遍看题不见得会看到所有漏洞。考核答案时要细心，从答案角度回到题面里来看答案是不是一个漏洞，搭桥。
3. 答案
C 答案，指出上面2.2中假设漏洞。 说杂志授名权给一家cookware, 别的cookware厂家也不会不来登广告。如果这个假设不成立，就会 endangering its otherrevenues。漏洞就在于，哪怕消费者没意见/杂志销量不降低(这些都是题干里论据支持的)，还是有别的影响会endangering its otherrevenues。
A- 无关，重复前提，专家已经认定。
B- tricky 无关。这个我明白你为什么选。避免这个错误，关键是明白 辩论的中心议题。这里说的辩论框架是 杂志授权给cookware。辩论中心是这样会不会降低营收。如果辩论框架是如何做帮助杂志增加收入，B 就在逻辑范围内了。
D，E - easy 无关
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发表于 2017-9-24 22:53:16
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