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180. Green growth
TW: greenery in emerging markets
1.kw1: economic activity and environment提出问题
2.kw2: successful companies in the emerging world开始解决问题
aw-: regulations, multinationals and NGOs
aw+: successful companies in the emerging world
3.kw3: turn eco-consciousness into a source of competitive advantage
aw+: home-grown ideas
对比:西方的和emerging world的观点
4.kw4: turn limitations into opportunities
aw+ the most salient
x: water
y: heat
z: uneaten fish
5.kw5: set green goals
x: reclaim desert
y: water
6.kw6: measure by greenery
x: boss’s pay
y: workers-bonuses, invite, best green idea
7.kw7: shape business environment
a: certification system
b: partnerships
c: alliance
d: work with suppliers
8.kw8: reach and educate poor consumers
a: low-income furniture buyers
b: device measuring air pollution
c: drip irrigation
d: museums
9.kw9: quibble对于BCG分析的质疑
a: halo effect
b: not prove greenery makes a firm successful
c: splurge
d: for public relations
e: prospered by belching fumes
aw-: treat temporary success as eternal principle, splurge, public relations purposes, fumes
10.kw10(和上一段形成转折): 关于combining profits with greenery的一些争论
aw-: critics, conspiracy, overblown
aw+: BCG对于greenery, lucrative
a: rich-world luxury
b: conspiracy
c: overblown
d: lucrative business strategy
总结:提出问题,解决问题,评价方案 |
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