One way to judge the performance of a company is to compare it with other companies. This technique, commonly called “benchmarking,” permits the manager of a company to discover better industrial practices and can provide a justification for the adoption of good practices. Any of the following, if true, is a valid reason for benchmarking the performance of a company against companies with which it is not in competition rather than against competitors EXCEPT: (A) Comparisons with competitors are most likely to focus on practices that the manager making the comparisons already employs. (B) Getting “inside” information about the unique practices of competitors is particularly difficult. (C) Since companies that compete with each other are likely to have comparable levels of efficiency, only benchmarking against noncompetitors is likely to reveal practices that would aid in beating competitors. (D) Managers are generally more receptive to new ideas that they find outside their own industry. (E) Much of the success of good companies is due to their adoption of practices that take advantage of the special circumstances of their products or markets. -- by 会员 Savant (2013/1/20 22:55:40)
首先是对benchmarking的定义,就是自己公司与另外的公司对比,然后别人采取了好的practice,自己就学到问题是,哪个是 要用行业外的公司进行对比,不用同行业内的公司对比 的valid reason A 同行业的公司对比(competitor)总是关注manager已经采取的practice 也就不用学practice了,最多是改进,但是benchmarking是要学自己没有的东西,所以要到行业外 B 内部消息很难搞到 别人不想让你学嘛,就像我们的JJ不想给三哥 C 意思是说这个圈子的人都是老油条了,大家搞来搞去都差不多,跳出圈子可以学到打败对手的方法 D 经理人对圈子外的new idea更容易接受 E 成功的公司是因为他们好好利用了他们特殊的环境和市场 这里连行业内外都没出现,算是一点他因削弱吧。他们成功是因为利用好了特殊的环境,不是因为学到了行业外的practice |