• Consumption of bottled water ↑
○ 2007 200billion
§ In North American & Rurope & developing country
○ US: 33 billion, 70%↑, >mile & beer
§ Per-capita Bottled water↑,milk&beer↓
• Specify: depending on source
○ Purified water: municipal tap water with treatment
○ Spring water: from an underground formation
○ Purified water: 44%VS 56%
§ 3 companies
• Reason to buy: convenience —quality
• We discuss: societal and environmental costs
○ e.g. extraction, quity issues, environmental consequence ,energy