【Native Speaker每日综合训练—42系列】【42-06】经管 IKEA

半夏faye

T2 1'18"
T3 3'19"
T4 3'58"
A SWOT analysis of IKEA has been revealed in detail.
Strengths of IKEA includes its good knowledge about customers,innovations which could drive prices down,stable as well as integral supply chain,management in diversified business fields,good reputation among customers.
However,negative news about IKEA presented for many times in a long term,ans this is bad for its reputation.Also,as prices of its products cut down,the quality gets worse too.And customers tend to show fewer interests in standard furniture now,which is exactly what IKEA provides.These all are IKEA's weaknesses.
Under current situations,IKEA is going to enter the developing countries where there will be enormous opportunities.Since online business gets hotter and hotter,IKEA could also expect to develop its online commercial activities.Grocery market expanding is another strategic direction.
What IKEA has to be cautious with are its rivals,who have been increasingly stronger and are likely to share its profit.
T5 3'13"
IKEA uses non-profit as a business model to avoid high tax payment and also to transfer enormous profit to its founding family.
T6 2'14"
With market conditions improving,IKEA's revenue and profit has been increasing.China,Russia and the US contribute most for this increase.Additionally,IKEA has some new strategic plan to enlarge its market,like e-commerce and continued expansion.
Obstacle 8'42"
Some "secrets" of IKEA.

dada0539

32’1 SWOT analysis chart

3’03’8
custome knowledge - ow price, gppd epericev e
innocation — cose down — new packafing, handing ,teasnpatin matetrailas
supply chain integration
bran reputaton
dicersified priduct protolifl restat house lflat furniture

2’08’2
W: pubilcity; low qualities; standard product
O: expansion; expansion in grocery market; online sales
T: intensively competition; salary increase (people wont buy the low price and qualities product

1’54’4
Non-profit : save the tax and disclosure but the Family will get the profit cuz the trademark

1’11’2  the sales of IKEA increase in EU, US. and next step is expanding the Chinese market.

4’44’1 10 secret of IKEA
Nazism; Charity; name is acronym; new naming system; sell property; catalog is popular than the bible; IKEA stuff for the vitureal place; good shopping experience;(150 gift card for new shopper); place for parents get a rest; gay commercial

Going

1        1:12
2        2:17
3        2:49
4        2:24
5        1:46
Obstacle        6:40

泡泡跑跑

T2  00.30.1
T3  02:35.1
T4  02:23.5
Company background and SWOT analysis of IKEA
T5  02:14.1  IKEA is a non-profit company so the overall set-up of IKEA minimizes tax and disclosure，rewards the founding Kamprad family and makes IKEA immune to a takeover.
IKEA contributes billions to a design school and remaining is used as a cushion for company’s future.
Problem：another private Dutch Company owns the trademark. It needs to pay for licensing the trademark.
T6  01:45.6  The revenue and market share of IKEA have a significant increase all over the world in 2013.
Obstacle  05:36.6  10 Things You Didn't Know About IKEA

louisa33

T2+T3+T4: 2’52”
SWOT of IKEA
Strength: 1. Customer knowledge
2. Innovation to reduce costs.
3. Reputation
4. Diversity
5. Supply Chain Integration
Weak:
1.        Publicity
2.        Quality
Opportunity:
1.        Expansion to developing country
2.        Online sales
3.        Grocery market
Threat:
1.        Walmart
2.        Increasing salary

T5: 1’32”
IKEA is a non-profit company.  As a non-profit company, IKEA has a tax benefit. Also, it does not have to disclose it executives’ salaries. The trademark of IKEA is from another company, it should also pay the fee to the trademark owner.

T6: 1’28”
The net income of IKEA increased 3.1% in 2013 to 3.3 billion. The sales also increased to 27.9 billion. IKEA aiming 50 billion targets in 2020. The main market for IKEA is US, Sweden, Germany, etc. The emerging market is the target market for IKEA, such as China.

Obstacle: 5’24’
1.        IKEA was founded by a Nazi.
2.        IKEA is a non-profit org. –no profit was taxed.
3.        IKEA0Swedish word—acronym
4.        Specific way of naming—Carpet: place in Denmark
5.        Sell houses
6.        Catalogs are popular
7.        Virtual Family
8.        $150 GC—big deal
9.        Free daycare center
10.        First company to feature gay community

zhl2007

起床打卡喽！争取上课前把逻辑也写了！
SPEED:
00:30 overall SWOT analysis of IKEA
time3,4 04:50 detailed analysis of SWOT of IKEA
02:44 the non-profit fact of IKEA, how it achieve the non-profit and problems of this model
01:59 the growth which mainly due to the contribution of markets in China, Russia and US
OBSTACLE:
06:15 things you don't know about IKEA
超级喜欢宜家所以也超级喜欢这套文章！了解了更多，等下次回家继续逛起！

丝袜奶茶

Thx buddy for the hard works you did for all of us in this terrace.

time 234
swop analysis of Ikea
time 5
reason Ikea is private
tax shelter
trade mark is under the private sector
non-profit own two  private sectors
time 6 0138
Ikea's revenue increase 2013 Russian CHina, us, europe
it continues to do better
obstacle" 0515
ten things you need to know about Ikea
non-profit tax shelter, but donate more money than Bill Gates foundation.
virtual home: i don't know how it works. sound interesting and INSANE
bla, bla bla

Starlun

Time 2-4 (6:30)
Time 5 (9:03)
Time 6 (11:02)
Obstacle (17:17)

梦里柔荑

Time 3  03:31.47
The IKEA has its own advantages, such as knowing about the customers’ information, steady supply chain, brand reputation, innovating thought to decrease the cost and diversified products.
Time 4  03:02.27
The IKEA’s disadvantages, opportunities and threats.
Time 5  02:53.62
The IKEA is a non-profit company so that it can escape from taxation. It contributes a small proportion of the profit to school and the executives get the majority.
Time 6  02:10.53
The sales in the markets of China, Sweden, US and European countries are good, and the IKEA wants to expand the business in these countries.
Time 7  07:22.94
The ten secrets of IKEA, for example, the initial founder is Nazi, it is a charity, give parents a break and so on.

lzhang06

Time3 4m
The strengths of IKEA.
Customer orientated. From the prospective of customers, IKEA lower the costs,wide products range and positive shopping experience,
Customers' needs and wants are satifies.
Innovation of new materials and designs help IKEA attract more consumers.
Supply Chain.
Integrate suppliers guarantee the lower prices and stable order.
Brand reputation.
Global business strategy win customers' credence and reputation.
Diverfied profolio
IKEA business includes restaurants and flats

Weakness
negative publiicty management
Low quality of products results in the loss of consumers.
Standardlized products should alter to customerilized products

Opportunity: emerging markets, online shops and grocery markets
Threats: strong competitors owns the similar advantages. Growed wages makes consumers have higher demands.

The non-profit model of Ikea minimium its tax expenses, discloseure, and take over by competitors.Managers earn modest salary
and huge profits are cashioned for future. However, the Ikea system
owns the trademark of Ikea and P invest fundation to manage Ikea.The loophole of Dutch contribute the expansion of Ikea.

Time6
The sales growth rate in U and emerging markets reaches 6.1%, in Un keeps 3%. Market show a signof recovery.
Ikea devotes to design sustainbale products to help consumers to save money. E.G LED light.
China become a vital market for Ikea. Better service offer, e-commerce and long term focue improve Ikea performance.  

Time7 9m
10The founder of Lkea was a Nazlism. 9A non-profit charity owned Ikea, huge profits has not denated to needed people.
8Special name systems that put the name of product after the place. 7Ikea stands for the name of a farm.
6The publication of handleful book accouncts for the 70% of market expenses.5 Virtual prodcts can displayed in
house of players. 4. Promotion strtegies attracks millions of consumers.3. Ikea also sales real estate. 2. baby care service in Ikea ease and comfront paernts   1.Special products for Gay community