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[阅读小分队] 【Native Speaker每日综合训练—42系列】【42-06】经管 IKEA

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发表于 2017-11-5 23:15:10 | 显示全部楼层
Speed:
1.        (0’57’’)
2.        (1’51’’)
3.        (2’14’’)
4.        (1’43’’) IKEA is a seemingly non-profit furniture retailer, but it actually flexibly avoids the takeover by deceiving the public. When minimizing the required tax compared to its peer, IKEA uses another registered brand to seek maximum profit.
5.        (1’01’’) IKEA has already gained staged success in some part of the market, and it is preparing to explore more.
Obstacle:
(3’48’’) In this article, the author lists 10 hidden, actually not wide acknowledged, facts of IKEA. Some of them are ugly, yet some of them are really amusing. The author presents those facts in different angles, from mysterious origin to the finance situation, from the merchandize to the lives they brought, and from the popularity to the naming.
发表于 2018-8-17 06:01:22 | 显示全部楼层
Speed
T2: 0:51
T3: 2:13
T4: 2:09
IKEA's SWOT analysis concludes the company's success largely implants in its low costs and design. If react timely to the increase income of customers and product quality, IKEA can hold its position as industry leading player.
T5: 1:54
Ikea is held by non-profit company, making it benefiting from tax cuts. This sophisticated structure contributes large amount of profit to the founder's family.
T6: 1:24
With outstanding performance in profit earning and market share earning, Ikea is making impressive growth in FY2013.

Obstacle
T: 5:19
Ikea is an store that matters a lot to the world. Its name has meanings to the founders and all its products are named using methodology. It has a huge influence and open attitude towards different culture.
发表于 2018-8-19 00:32:08 来自手机 | 显示全部楼层
T2 0.36
The author introduces the background information and does SWOT analysis.
T3  2.05
The IKEA has its own advantages, such as knowing about the customers’ information, steady supply chain, brand reputation, innovating thought to decrease the cost and diversified products.
T4  2.13
The IKEA’s disadvantages, opportunities and threats.
T5  2.00
The IKEA is a non-profit company so that it can escape from taxation. It contributes a small proportion of the profit to school and the executives get the majority.
T6  1.37
The sales in the markets of China, Sweden, US and European countries are good, and the IKEA wants to expand the business in these countries.
发表于 2018-11-5 14:56:45 | 显示全部楼层
Time 2 0:41宜家的概述+SWOT
Time 3 2:46 优点:满足顾客、店多人多、和供应商关系好、省钱的材料、分散投资组合
Time 4 3:23缺点:标准化满足不了顾客,低质量,publicity不好。机会:发展中,online shop,grocery。威胁:竞争大,人钱多
Time 5 2:53非盈利(钱少,避税),Kamprad家族获益
Time 6 2:29市场变好,之后的strategy
Obstacle 7:47 十个关于IKEA的secrets:创始人,nonprofit,仓库,卖房,名字由来,广告册,child-caring,
发表于 2019-4-5 13:31:58 | 显示全部楼层
Time 2 1:08
The chart showed that the analysis of IKEA's SWOT.
Time 3 3:45
Author presented five factors in Strenght of IKEA. First off, IKEA clearly know the demands of customers. Secondly, IKEA intended to decline the cost of logistics by applying innovative ideas. Thirdly, IKEA focused on intangible resources and set up good brand reputation. Fianlly, expanding diversification of business is another way to energize the company.
Time 4  3:16
Author presented other three facots of KIEA.
Time 5 2:11
Time 6 2:15
Obostacle 7:09
acronym n.首字母缩略词
dyslexic n.        诵读困难者;adj.诵读困难的
发表于 2019-7-7 10:11:40 | 显示全部楼层
Time2 00:54
(market presence)
Introduction about the background and analyzation about the threats and opportunities.

Time3 04:42
outcompete
Expound the strength of Ikea. The company has robust customer data and know their preference. It never stops innovating to make more cheap and fine products. The strong supply chain attract people to a large extent.

Time4 03”53
Analyze the weaknesses of Ikea specifically. It’s reputation was influenced by negative publicity. The company couldn’t achieve equilibrium between quality and costs.
As for the opportunities, Ikea can devote to exploit the development market and online services.
In the future, it will face the threats that people would not like to buy low price and low quality products.

Time5 03:49
loopholes trademark
Ikea used the tariff loopholes to construct a business model. It is actually a non-profit company which donate the revenue to a Dutch company.

Time6 02:34
Ikea has obtained great results in European market. Its next step is to expand in china.
发表于 2019-7-7 15:34:23 | 显示全部楼层
Time7 07:36
(trivia bits) Sympathizer dyslexic (deck out) trampling daycare
Even though the company are the biggest furniture company in the world. It has many dark secrets.
First of all, the founder used fund nazi group. Secondly, the name of the brand is not a Swiss world.  The third secret is the name of items come from different language systems.
And their shops did not just sell furnitures but also sell houses. What’s more, their catalogs were printed three times more than bible every year.
The company provide daycare for parents, so they can enjoy their shopping time.
发表于 2019-7-7 16:44:23 | 显示全部楼层
Obstacle:4m16s
IKEA is one of the largest furniture store, despite the success of the store, they also have several dark secrets.
The store was created by a Nazi Sympathizer. The CEO already write letter to apologize for this, and Israel has already forgiven the company.
It is technically a charity, so they don’t pay much tax of their profit.
The name is the initial letter of the Ingvar Kamprad’s Heart.
They also sell houses.
You can find virtual all the things you need in decorating new house.
They have a very special way of naming products.
Their catalogue is more popular than bible.
The store is a big deal.
Your parents can get a break there.
They were the first company to feature a gay relationship in a commercial.
发表于 2020-3-13 02:26:32 发自手机 Web 版 | 显示全部楼层
Obstacle: 8”05 [1112]
发表于 2020-3-13 22:21:38 | 显示全部楼层
T2 2‘37
T3 2’08
T4 1‘56
T5 2‘53
T6 2‘41
OBSTACLE:10'16
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