【Native Speaker每日综合训练—42系列】【42-06】经管 IKEA

maple760

Time2                35         126        216         Strength; weakness, quality decreasing, negative publicity, standard products; oppor, online, developing economi; threats
Time3        2         5         416        200         customer knowledge, better know about customers and products are easier to assemble; keep lower costs, integration of suppliers, diversify portfolio, can satify different customers in different countries without affect producer;
Time4        2         48         448        160         Weakness, poor publicity, decreasing quality, standard product; oppor, developing economy-5%, online sale 17%, 4%, grocery market; Threats, serious competition,
Time5        2         51         399        140         IKEA operates a non-profit system and this system can help it to advoid tax. But a problem in it is that this company is owned by Dutch.
Time6        1         25         329        232         expand its business in China, Russia; its business in US steadily increase; its target is 50 billion Euro in 2020
Time7        5                 1112        222         1, Nazi; 2, using charity to avoid tax; 3, company’s name is acronym; 4, specific way to name products; 5, sell houses; 6, popular than bible; 7, 8,gorcery is a big deal; 9 take care babies; 10, gay permittion

kun5850

3'21
3'22
2'42
3'21
2'41
>>>
11'43

wensd1111

1 A 00:28
2 A 02:12
3 A 02:34
4 A 02:23
6 A 01:25
1 A 05:32
ikea's top 10 secret.
1, management system, ngo modle
2. offer restate business
3, send catologery
4, real name
5, products' name were refreshed
6, the owner has particular early age experimence
7, parents could relax in the store

sutingting

感谢TaoRs92 ~用心的准备

Speed:
Time2-[1'09]
Time3-[3'05]
Time4-[3'20]
Swot analysis of IKEA

Time5-[2'54]
IKEA is non profit - due to business-driven:
lower lexes than their counterparts;
profit goes directly to the privet owners.

Time6-[2'19]
The net imcome of IKEA increase: positive signs in EU and US market and growth in China, Russia.

Obstacle[8'15]
10 interesting "secrets" about IKEA
1.the founder was once a Nazi Sympathizer
2.non-profit and techenically a charity - ironically not generous
3.The name "IKEA" is an acronym
4.IKEA own way of naming products
5.Also sells house
6.Print a lot of catalogs
7. Buy merchandise for virtual family
8. The store is really a big deal
9. Offer Babies caring after parents having shopping
10. First company to feature a gay relationship in a commercial.

AgendaChen

2+3+4time
This passage talks about the SWOT analysis of IKEA, a large furniture retailer. The first part is a simple form of the introduction of IKEA. The second is the SWOT form. Then, the third is the details of SWOT. In the part of strengths, the passage focuses on the low cost and good brand reputation of IKEA. However, in the part of weakness, the passage mentions that the practice of cost reduction also causes the decline of the quality of IKEA's products, make them less attractive to the company's customers, and that publicity has become negative recent years. In the other two parts, the passage emphasizes that even though it faces intense competition, and its products become less attractive because of growth of average consumer income, the company may still be able to increse its revenue.
5m28

5time
It is known that Ikea is a non-profit, even though the company has 135,000 employees in 44 countries with $27 billion in annual sales. The reason for non-profit is that the company can minimize the tax and disclosure, benefiting Kamprad family, the founder of Ikea, and making the company immune to a takeover.
2m11s

Even though influenced by the economic ression around world, The IKEA still succeeds in increasing its sales and revenues. What's more, the company makes a larger plan: increasing its sales to EUR 50 billion by 2020. Managers are confident that they will make such achievement.
1m44s

Some unknown, unbelievable secrets behind the IKEA, such as how the company gets its name and what bad things the company did in the past.
7m57

GiannaWEN

TaoRs92 发表于 2014-9-26 06:07
Part III: Obstacle

Use iPad to read, no specific timer. Nearly 2 min for Speed & 8 min for Obstacle
IKEA largest  10% European bead
1. Crated by NS 1943 17y New Swedish movement apologized w letter
2. Tech charity   most tax evasion   INGKA 1982  5ppl  3% -> IKEA sys cause owner is charity no tax $36b
3. Name = IK'heart Elmtaryd grew up
4. Specific naming products w words= origin
5. Sell house: BoKlok
6. Catalog 3X > bible 55 edi + 27 languages
7. Merchandise 4 virtual family
8. Store= big deal  $150 voucher 4 first ppl
9. Parent break playground + beepers
10. Gay in commercial
Today is public holiday. Happy Deepavali!

画画2013

Speaker
1. IKEA provides high quality service to its customers. Meanwhiles, Employees and customers feel happy in IKEA, and then the costomers are willing to come back again to IKEA, so that it is a win-win opportunity.
cut workers? No.salary is high. High salary makes people do not want to leave and can attract workers.
2.Money makers use traditional methods to collect money, and they are boring. Put money in money fund, the value of the money cannot rise, and investors can find that their money may worth nothing in the end.
And people cannot get their money back easily.
3. Publicing do make sense.

Time2 '54
basic information about IKEA.
Time3 2'27
Advantages of IKEA:
1. Customer knowledge. IKEA knows how to attract customers, and designers of IKEA always make stylish productions to attract customers. And the company also have extensive knowledge of range and offers positive shopping experience.
2. Constantly using innovations to drive costs down. IKEA always use the newest method on packaging, transporting and handling to cut down its cost.
3. Supply chain integration. IKEA has a long lasting relationship with its suppliers. It choose its material close to suppliers to reduce transporting costs.
4. Brand reputation and market presence. IKEA is the most valuable forniture retalier brand of the world. High reputation and worldwide market presence make sure that customers will chosse IKEA finally instead of other retail companies.
5. Diverified product portfolio. Tough the major businesses of IKEA are designing, manufacturing and selling furnitures, it still operate resturants, houses and flats. As a result, it does not be affcted as much as its competitors by the market.
Time4 2'32
Disadvantages:
1.Negative publicity: IKEA always perform bad in advertising events and treat its employees poor, reducing its customers' royalty and brand value.
2. Low quality of products and services. Pursue to low cost makes IKEA products low quality productions, and the satisfaction of IKEA is lower than the average of other retail companies.
3. Standard products. IKEA's low cost most due to its standard products, but costomers would like to go to buy the productions that has better quality.
Opportunities:
1. Further expansion into developing economies. Retail markets grow steadily on developing countries, and IKEA has not developed its markets on these countries, except China.
2. Growing online sale. The online markets grows constantly in UK and US, and IKEA can catch this chance to get benefit with low cost.
3. Expansion to growing grocery market. With the popularity of eating healty food, the demand of grocery has increased in many developed economies. IKEA has already managed its food outlets successfully, so that it is a good chance for IKEA to expand.
Threats:
1. Intensifying competition. Many retail companies, which has same advantages as IKEA, join into the market that IKEA major operates.
2. Growth of average consumers income. Growth of income makes most costomers want to buy the productions with higher quality, instead of buying some fornitures that are cheaper and have lower quality.
Time5 2'14
IKEA is a non-profit company. The main motivation of IKEA probably is business factor: Stichting Ingka Foundation donates part of its profit to a design school, but most of its profit goes to IKEA stores and into saving as a cushion.
Meanwhile, as a non-profit company, IKEA can pay much less tax than its competitors. And because of the trademark of IKEA belongs to another Dutch Company, so the Kamprad family does receive lots of benefit at the end.
Time6 1'40
The sales of European market and US market become better, and IKEA has confindence to earn more profit in future.
Obstacle 6'47
trivia 琐事
Acronym 首字母缩略词
Main idea: 10 secrets of IKEA.
1. The Store Was Created By A Nazi Sympathizer. Because the founder of IEKA apologized for what he had done to every Jewish employees openly, IKEA become one of a handful companies that can have stores both in Israel and other Muslim Middle Eastern countries.
2. It Is Technically A Charity. IKEA is owned by a Dutch non-profit foundation,makeing it does not need to pay any tax every year, though it does not real donate too much.
3. The name is actually an acronym. IKEA means Elmtaryd and Agunnaeryd.
4.They Have A Very Specific Way Of Naming Products. Instead of giving each production a name, IKEA gives its production a mame just through its origin.
5. They also sell house.
6.Their Catalog Is More Popular Than The Bible. That means IKEA has printed calalog for a long time, comsuming more than half of the budget of the company every year.
7. You can buy their merchandise for your virtual family. It means that you can buy IKEA'S furnitures in Sims 2.
8. The store is really a big deal.
9. It can be a great way for parents to have a break. IKEA provides daycare centers, and the workers of there can contact the babies' parents if they need them.
10. They were the first company to feature a gay relationship in a commercial. IKEA has run lots of ads targeting gay communities.


  

啊呀呀二十风

看了speed 就觉得很有意思 该公司竟然卖的是价廉物不美的东西，就这样还在大肆宣扬自己。这不禁让我想到，其实商业模式也并非就是要什么的都往好的方向走，只要有客户群体有市场就行。外国人写文章还真是实在，中国的媒体写文章的时候恐怕没人会说理直气壮地某个品牌价格价格便宜且质量烂，O(∩_∩)O哈哈哈~ 好有喜感的广告。。。。

Christina54

Jun 10 <42-06>
T2: 00'43'' <126 words>
T3: 02'16'' <416 words>
T4: 02'17'' <448 words>
T5: 02'14'' <399 words>
T6: 01'38'' <329 words>
Obstacle: 05'32'' <1112 words>

Kylie瑾曦

Timer 2: 00.43.90
Timer 3: 01.51.23
Timer 4: 01.45.14
Timer 5: 02.03.13
Timer 6: 01.25.89
Timer 7 (OB): 04.26.72