【Native Speaker每日综合训练—42系列】【42-06】经管 IKEA

旻川

2,3,4 5:45
5 2:19
6 1:46
7 5:33
dark secrets and trivia bits of ikea
fouder, charity, name, product-name, real estate, popularity, gay....

cesievan

谢谢Tao～～

［time 2］1:10
introduction of IKEA
SWOT:advantages & disadvantages
&threats

[time 3]4:16
1.customer knowledge:meet needs
2.innovation decrease costs
3.supply chain integer
4.reputation
5.diversified business

[time 4]3:19
weakness:
1.low quality
2.decreasing reputation
3.standard producs
opportunities:
1.expansion dvlping countries
2.online
3.grocery market : healthier diet
threats:
1.increasing competition
2.increasing income：higher quality with higher costs

[time 5]3:00
IKEA:non-profit
why?
low tax
disclosure
Big family at the end of the loop

[time 6]2:20
consuming increase:E C US R
<-the increasing value of money
emerging market->growth market:low price good quality
expansion

[obstacle]10:06
ten secrets
1.founded by a Nazi
2.technically a charity
3.acronym
4.naming products:boss dyslectic
5.can also buy a house
6.catalog print more than bible annual
7.also buy merchandise
8.parents break:free daycare for children
9.big deal:150$- for people first buy there
10.support gay relationship very early

Olivia的monde

T2 1'20'13
T3 2'51'20
T4 2;47'45
SWOT analysis of IKEA
T5 2'04'91
Why is Ikea a Non-profit
T6 2'08'36
Growth in China, Russia and US
contribute to IKEA profit hike

Obstacle : 10 things behind Ikea 20'21'35
1.The Store Was Created By A Nazi Sympathizer(Ingvar Kamprad)-he apologized-accepted by both Israel and other Muslim Middle Eastern countries
2.Because IKEA is owned by charities, none of its profits are taxed,it is techinically a charity(3%,a net worth of $36 billion,it only gave away $65 million in 2010, eg : Bill and Melinda Gates Foundation $33 billion but give 1.5 million)
3.The Name Is Actually An Acronym(initials, the farm, the town)
4.They Have A Very Specific Way Of Naming Products. Because Kamprad is dyslexic.
5. in Sweden in 1996, they also sell houses.
6.Their Catalog is more popular than the bible.(started 10 1951,consume 70% of the budgets,55 editions 27 languagues)
7.You Can Buy Their Merchandise For Your Virtual Family (the sim 2)
8.The Store Really Is A Big Deal.($150 gift certificates to the first people)-beat the other competitors
9.the parents can get a break(offer free daycare centers with playgrounds and beepers, enjoy a nice meal, a nap in one of the bedroom displays)
10.The First Company To Feature A Gay Relationship In a Commercia(once in 1994, ads targeting the gay community)

铁板神猴

咚咚响叮当 发表于 2014-9-26 10:59
有一点小疑惑，这种把主要内容全都拿123列出来的文章是不是不太适合对逻辑的训练？ ...

en 不过材料的运用见仁见智 而且小分队选材特点比较多元 所以各种类型都会遇到，也是件好事~

tReaSure_merry

TaoRs92, thank you!!!!

Time2, 0'33''  
general backgrounds about IKEA
Time3, 3'01''  
the strengths of IKEA, including low price, long lasting suppliers, good reputation, extensive customer knowledge and diverse products
Time4, 4'07''
the weaknesses of IKEA, such as low quality, standardized products and negitive publicity, the opportunities, like expanding online store and gorcery store and further expension in developing counties, and the threatens, including other competitors and competition and higher consumer income
Time5, 3'25''
IKEA runs as a non-profit business, it has its own chrity so that the company don't have to pay much taxes, but the unique business model has a loop hole that the founding family has to pay the risk at the end.
Time6, 3'03''
IKEA got profit increases in US, Europe and China while the current economic condition is still challenging. The company is considering expanding their business to earn more and it has an ambitious growth agenda and focus.

Part III  6'49''
10 secrets about IKEA (got a great understanding)

黑糖话梅糖

time2-3-4  :7:40
the SWOT analysis of ikea
time5--3:18
ikea is nonprofit and why; the secret; the motivation; the hole
time6--2:19
the increase in sales, revenues ,and market shares; ambition; long term focus;
obstacle--09:05
ten things that you do not know about ikea.

Yeezy

Time2: 39" SWOT analysis of IKEA

Time3: 1'49" The five strengths
                    1. customers are knowledge of the brand
                    2. IKEA use low-price stratgy to attract customers, and are always innovative at cost efficience.
                    3. IKEA has stable suppliers relationship with chain stores, the relationship keeps IKEA have the ability to continue design and produce furniture.
                     4. IKEA's stores are world wide and IKEA has a good reputation, which makes it first choice for customers.
                    5. IKEA invests in diversified businesses.

Time4: 1‘16“ 3weakness: 1. bad publicity,such as not trateing employees fairly.
                                    2. low quality
                                    3. standard production as to keep costs low.
                   2 opportunities: 1.open more stores in the developing countries, such as Brazil.
                                          2. more online sales.
                   2 threats: 1. more competitors
                                 2. customers' salaries increase, so they may not satisfied with the low-price products

Time5: 2' As a nono-profit, IKEA saves a large sum of tax. Thanks to the Dutch privacy law, the management need not to open their wages.

Time6: 1'13" IKEA's main market of E.U. and U.S. has recovered. IKEA still aims to increase its sales, it will develop its sales in China.

Obstacle: 5'12" 10 dark secrets you don't know about IKEA
1. The founder of IKEA once was a Nazi, he campaigned for the independence of Sweden when he was young.
2. The name IKEA is not a Swendish work, but  a name of a farmer where J lived.
3. IKEA offers kidscare for parents to enjoy comfortable times.
4. IKEA features gay for commercial
5. IKEA is a acronym name
6. IKEA is a big deal
7. IKEA sells houses.
8. IKEA uses places name in different coutries for their different products.
9. IKEA printed more catlogs than the Bibles every year.
10.You can buy IKEA for your vitual family if you have enough IKEA furniture.

wangyilin

谢楼主分享 ikea 宜家 涨姿势了···
T2：2：01 T3:5:27 T4 and T5 被我不小心在手机上清0了···被自己蠢cry了，T6：3:56
P3:ten secrets of IKEA 一般人我不告诉他~

linzy0707

00:41
01:57
01:34
general information about IKEA，including advantages，disadvantages，opportunities and threats
02:29
The secrets of why IKEA is non-profit. The author explains the structure behind IKEA. With the benefits of certain laws, the owner of IKEA may hide parts of the revenue.
01:58
The leaders of IKEA believe the company will gain more revenue from Europe in the future, and IKEA is continuing make increase in profit in Chinese and Russian market.
05:43
several facts about IKEA

TINGYI-2014

1'54  2'42 3'25 3'08 1'48 8'24
IKEK is a company based on the Holland?  I thought it should based on Sweden.
The non-profit strategy is interesting. Will read more about it.