【Native Speaker每日综合训练—42系列】【42-06】经管 IKEA

油桃F

thx TaoRs92 !~

Speaker
Money comes from? ektorp. IKEA paying accounts for large costs. why volunteer to pay more. right thing to do. benefit long run. money funds fluctuate.  Amazon and E-book. underestimate. publishing makes sense. profits so far are zero

[Time 2] 40''
IKEA background and SWOT analysis

[Time 3] 2'51
Strengths: knowledge about customers(key), innovation to drive costs down, integrated supply chain, brand reputation and market presence, diversified portfolio

[Time 4] 2'33
Weakness: bad publicity, low quality; Opportunity: expansion of developing countries and groceries, online sales; Threat: higher income, intensifying competition

[Time 5] 2'14
IKEA is a non profit. The money from foundation supports IKEA. IKEA pays less tax.

[Time 6] 1'53
IKEA benefits from growth market in China, Russia and U.S and prepares to offer more.

Obstacle
IKEA is founded by a Nazi sympathizer and it's a charity. Its name is a acronym and every item's name originated from a specific system. The gift for a first-time shopper is abundant. It offers daycare center to release the pressure of parents when they go shopping.

alice_cd

Time2（1’50）
Time3（3’56，416）
Time4（3’30，448）
Time5（2’55，399）
it’s non-profit because it minimizes tax and disclosure
Time6（2’00，329）
the revenue growth is beneficial from economic recover in some countries.
Time7（2’30，354）

MAGGIEHE1993

谢谢TaoRS92~~~~~~
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Obstacle: 10 Things you didn't know about IKEA
          The store was creatd by a Nazi sympathizer. Now IKEA is one of only a handful of companies to have stores in
          both Israel and other Muslim Middle Easten countries.
          It is technically a charity but it only gave away a small part of its income to the public. Its non-profit
          organization is an elaborate tax evasion scheme.
          The name IKEA is actually an acronym other than a Swedish word or a nonsense word.
          They have a very specific way of naming products such as naming carpets after the places in Denmark.
          They have a diverdified business model and also sell houses.
          Their catalog is more popular than the Bible.
          You can also their merchandise for your virtual family.
          The store really is a big deal. For example, they offer a gift worth $150 for customers who come to IKEA the
          first time.
          It can be a great way for parents to get a break.
          They were the first company to feature a gay relationship in a commercial.

sufangfang27

9.27
Speed
time2.3.4
00.58.91
02.45.13
02.47.64
152w/m
SWOT analysisi of IKEA,conclusion at first and then detailed information of the four parts.

time5
02.33.06
159w/m
"Little people know the fact that Ikea is a non-profit company.
The biggest reason for Ikea to be a non-profit company is to pay less tax."

time6
01.59.39
164w/m
"The business of Ikea in Europe and the US began to recover-people care more about money,so they want less expensive goods.
The expansion in developing countries especially in China contribute much to the profit.
The goal of Ikea is to find sustainable and balanced  way of developing."

Obstacles
06.54.33
161w/m
Ten little know aspect about IKEA.
除了小标题，找不到别的逻辑了。看这种自己了解的东西好欢快~~

南小蕙

time 2:58---the article introduces the background information of a company, such as name, revenue, employee number, industry, competitors and so on, then it make a swort analysis, including advantages,disadvantages, opportunities ans threats
time 3:2'14----strengths of the company include customer knowledge, innovations to drive costs down, supply integration, high reputation and worldwide presence and expansion to growing market.
time 4:2'26----weakness:negative publicity, low quality of products and service; standardized products; opportunities: online sales;expansion to growing economies;expansion to grocery markets.threats: increasing income of customers and intensifying competition
time 5:1'58----why the company has a non-profit structure: low tax payment, ownership structure and financial principles
time 6:1'59----the company's revenue increased in 2013; us, Europe and other markets are recovering;the executive has a goal of more revenue and decides to expand into china; different aspects will be improved

铁板神猴

主页菌 发表于 2014-9-27 09:16
wow, is he leaving next week? that'll be very hard to accept. but you still need to do what the fr ...

yes madam!

铁板神猴

主页菌 发表于 2014-9-27 09:16
wow, is he leaving next week? that'll be very hard to accept. but you still need to do what the fr ...

yes madam!

bubuuuu

前面的计时数据不当心删了。。。
[Time 2]
[Time 3]
The strengths of IKEA
1.understand the customer
2.low cost
3.supply chain integrated
4.desging and market
5.diversified products
[Time 4]
The weakness of IKEA
1.negative reputation
2.low product quality and service
3.standard products.
Opportunity
1.expanding in the developing companies.
2.online sales
2.gocery stores
Threat
1.severe competition
2.slow growth of customer
[Time 5]
IKEA is a non-profit company.
bt y a company owns so many revenue and staff go non-profit? some of the revenue was donated to the design school
1.low tax
2.the company owns by a private organization, which is probably owned by the IKEA family,
making the company hard to take over


[Time 6]
growth situation in some companies

[Paraphrase 7] 5’30” (顺序有点乱，有些靠回视记起)
Things abt IKEA
1.owns by a Natzy
but he was finally forgiven
2.the world's biggest non-profit company.
has a special scheme of tax evasion.
3.has the brochure sold better than bible
4.a place where parents can have a rest
5.a company where homo are in the ad
6.name is an acronym
7.very special way of naming products
8.store matters
9.also selling houses in UK
10.can buy merchandise for virtual family

旻川

2,3,4 5:45
5 2:19
6 1:46
7 5:33
dark secrets and trivia bits of ikea
fouder, charity, name, product-name, real estate, popularity, gay....

cesievan

谢谢Tao～～

［time 2］1:10
introduction of IKEA
SWOT:advantages & disadvantages
&threats

[time 3]4:16
1.customer knowledge:meet needs
2.innovation decrease costs
3.supply chain integer
4.reputation
5.diversified business

[time 4]3:19
weakness:
1.low quality
2.decreasing reputation
3.standard producs
opportunities:
1.expansion dvlping countries
2.online
3.grocery market : healthier diet
threats:
1.increasing competition
2.increasing income：higher quality with higher costs

[time 5]3:00
IKEA:non-profit
why?
low tax
disclosure
Big family at the end of the loop

[time 6]2:20
consuming increase:E C US R
<-the increasing value of money
emerging market->growth market:low price good quality
expansion

[obstacle]10:06
ten secrets
1.founded by a Nazi
2.technically a charity
3.acronym
4.naming products:boss dyslectic
5.can also buy a house
6.catalog print more than bible annual
7.also buy merchandise
8.parents break:free daycare for children
9.big deal:150$- for people first buy there
10.support gay relationship very early