Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year. This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced. Which of the following, if true, does most to explain the apparently surprising result?
- Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.
- For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
- A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
- Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
- During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.
其实题干中已经透露了答案线索:D公司今年的营业额大幅下跌,D公司的零售商却说:不会吧,虽然今年我们卖的这类电子产品的整体营业额也下降(说明整个行业的萧条)了,可是你们D公司的新产品却卖得很好啊! 所以答案C很好得解释了这个奇怪现象:D公司的营业额主要来自于为其他厂商生产零部件的收入,所以今年整个行业都很萧条,即使D公司自己生产的产品买的好,也是杯水车薪啊,难以弥补D公司整体营业额的下降。
[此贴子已经被作者于2007-1-3 11:04:08编辑过] |