- UID
- 614410
- 在线时间
- 小时
- 注册时间
- 2011-3-11
- 最后登录
- 1970-1-1
- 主题
- 帖子
- 性别
- 保密
|
48、**连锁书店 文章:
(Survival of independent booksellers) P1通常认为Chain bookstore的发展,导致Independent书店越来越没有生存空间。认为Chain没有region区别。其实Chain也需要考虑地域区别regional difference,比如geography, economy等等。举例,Washington雨多,人们就愿意呆在书店里;Alaska和Hawaii地域偏远,进货需要时间,但这两个地方又有区别(细节定位,有考题) P2 Independent Survive下来。通过策略避免和Chain Head-on(正面的)的冲突,专注special market,用更多的自身特色来吸引客户。例如举办club,搞book signing的活动等。由于书作者的national tour减少,这种签名售书越来越attractive。
题目: Q1、the passage suggests, at the time when it was written, which of the following is true? 选项两个是关于W和O这两个州的,三个是throughout the United States. A:可能选national tour is decreasing. Q2、主旨题 A:说明Independent还是有立足空间?解释它们的生存之道? Q3、文中信息against哪个选项 A:连锁书店没有地方特征。这是文中明确反对的,因为首先天气、经济、人口都有影响,其次连锁书店也很重视跟社区拉关系--By hkustmbaQ51, V39, 750 Q4、哪个现象least possible A:选择作者在chain进行national sign,最后一段。因为这是小书店的策略,而且作者都不旅行了 Q5、Independent在struggle,采用了什么方法,优势。
疑似原文:
While the rapid growth of Barnes & Noble, Borders and Amazon has made the business more centralized, each state's bookselling industry is shaped by matters as varied as climate, geography, regional economy, population growth and local culture. Washington and Oregon, for example, both have thriving bookselling scenes that some attribute partly to the perpetual持续的 drizzle of the Pacific Northwest. As agent Stephanie Griffin said of her Oregon city, “Portland has a huge literary community. It rains a lot so there's plenty of time to read.”
For booksellers in Alaska and Hawaii,geography creates a set of difficulties distinct from those in the 48 contiguous states—from having to wait longer to get books to not being able to attract authors to travel the long distances to their stores.Beyond that, their bookselling environments have turned out to be as different as their weather: Alaska, dotted with towns too small to attract a chain store, has half the population (656,000) but a third more (15) independent bookstores than Hawaii, where Borders is the dominant bookseller, with 14 locations. Though mass merchandisers have become an important force in bookselling throughout the country, their influence is felt in some areas much more strongly than in others. Wal-Mart, headquartered in Bentonville, Ark., is the biggest bookseller not only in its home state, but also in Mississippi, which, with the lowest average household income in the country, has attracted comparatively few national bookstores.
As for the independents' struggle to survive while competing against the chains, it continues, though most of the indies that are still in the game have developed strategies that enable them to avoid going head-to-head with national retailers on price and selection. That means locating in underserved areas as well as focusing on a niche. (这是题目原句,而且有考点,仔细看)Take Indiana, where 97 of its 142 bookstores are independents, most operating in rural communities outside the greater Indianapolis area. “They're specialty and small stores in a state that is primarily agricultural and rural,” said Jim Dana, executive director of the Great Lakes Booksellers Association. “This is a state that—other than Indianapolis and the other cities—really depends on independent bookstores.”
For independent stores located in the shadow of a chain or big-box retailer, finding the right niche is key. “I think we're truly getting into the age of specialty stores,” said Ted Wedel, a Maryland resident who is co-owner of the sales representative group Chesapeake & Hudson. Wedel pointed to Maryland stores such as Atomic Books, specializing in pop culture titles, and Breathe, which focuses on New Age topics.
|
|