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揽瓜阁训练营 第十九天(含CR,RC和DI题目)

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31#
发表于 2023-12-14 23:08:02 | 只看该作者
CR  EA
RC  DABAA
DI  330/6000-8000/900/10

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32#
发表于 2023-12-15 00:12:51 发自 iPad 设备 | 只看该作者
求教
33#
发表于 2023-12-15 00:40:52 | 只看该作者
CR
1. Historian: 300 y ago: frame-based shipbuilding tech developped.
Assumptiom: warship: simple construction, commercial: advanced techniques tested
However: 400 year-old commercial ship incorporated both framed based adn earlier plank-based
Strengthen?
E. Frame based tech was used in warship 350 y ago (earlier than 300 y ago)
2. 2 groups:
- (1) was told: a person in a story: 50% rain and carried an umbrella
- (2) same story but the person not carried an umbrella
-> Estimate the likelihood getting caught in the rain:
(2)>(1)
C: lack of preparation -> higher risk of adverse outcome
Assumption?
E

RC:
P1: The choice of inaction (saving rather than spending) often ignore. Marketers' challenge: outperform competitor and convince customer to spend. -> Theory: discomfort of spending (pain of payment) is constant in all payments. BUT: in marketing: lots of factors -> perceived value of money and the discomfort when spending money
=> Background info on the econmic theory and reality in the marketing world.
P2: Retailers: deffered payments enhace a consumer's readiness to purchase. Proof: the time value of money (future payment lessen burdensome than immediate ones). BUT: irrational side: immediate payment -> emotional loss, displeasing => Delaying payment dull the discomfort and ease purchase barrier.
=> Disadvantage of immediate payment and an alternative solution: deferred payment.
P3: Concept of "mental accounting": consumer categorize funds into distinct mental accounts based on their source, with varying degrees of spending reluctant .
=> "mental accounting" is introduced in contrast with the econmic theûoy
P4: Default payment is presented: leverage the sense of ownership -> exploit pleasure of gains and the pain of losses.
=> Another type of payment: default payment
P5: Marketers apply this insight. Example: Italian telecom company reframed it retention offer: giving 100 free calls to customer -<> customer reluctant to forfeit
=> Late payment and its application.
P6: Defaults effective when individuals are apathetic, bewildered. However, deception can erode trust and backfire.
=> Caution when applying defults
D C C B A
34#
发表于 2023-12-15 02:13:26 | 只看该作者
看一下!               
35#
发表于 2023-12-15 02:14:40 | 只看该作者
CR
1E, p1历史学家一直认为300年前框架基础造船技术才开始发展因为早期高级技术在商业用船上先测试。P2近期在一个海港发现400年历史商业用船同时有框架结构及早期木板结构。C所以早于300年前就发展。问加强
2A,P两组人第一组告诉50%带伞,第二组告诉没带伞,问评估被雨淋可能性,第二组说可能性比第一组高。C人们更可能认为缺乏准备会遭受高风险的不利结果。问假设

IR
1,  30  maximize revenue -all personal mastery 因为一次最多30学生,1persnal mastery大于等于group dynamics w/ 2 students,所以15+15
2, 6000~8000  cost range= min 300 personal Mastery session x 10+ 150 group dynamics session x20~~max 500 personal Mastery session x 10+ 150 group dynamics session x20
3, 2400    300+14x150
4,15  只有15老师
36#
发表于 2023-12-15 03:07:29 | 只看该作者
RC:choice of inaction-saving money rather than spending it → Marketers' dual challenge: outperforming competitors and convincing consumers to spend → Economic theory: 'pain of payment' constant across all transactions → In marketing, various factors affect perceived value of money and discomfort when spent.
Retailers → deferred payments ⇒ readiness to purchase↑ → Justification: Time value of money → Irrational side: Payments inherently displeasing, emotional impact of loss more acute when immediate → Delaying payment dulls initial discomfort and eases purchase barrier.
"mental accounting" → alleviates pain of payment → Contrary to economic models → mental accounts based on source → varying degrees of spending reluctance → Windfall or petty cash = ↓hesitation < regular income → Savings guarded most stringently.
Strategic presentation of an option as a default ⇒ ↑selection rate → Defaults ⇒ ownership + asymmetry → Consumers = possess something by default ⇒ value↑ + ↓relinquishing
Marketers adeptly apply insights → Example: Italian telecom company
Defaults↑ = apathetic, bewildered, or torn → alleviate burden of choice → Defaults beneficial if genuinely appealing choice for most → Deception can erode trust and backfire.
DACCA
CR:
1. E
前提:
1. 历史学家一直以为300年前才开始有基于框架的造船技术
2. 以前都是先把技术在商船上测试再放到战船上的
3. 最近发现了400年前的商船,融合了基于框架和木板的技术
结论:
框架技术比先前认为的存在的要早
1. 样本偏差
    一艘船有技术 = 所有船都用这个技术
2. 草率结论
    其他因素证明框架技术更早出现
3. 特异性谬误
    其他结论证明为什么这个船有俩技术
(A) 时间没说,不能证明早
(B) 不能证明技术时间
(C) 结构缺陷无关
(D) 也没说时间
(E) 说明已经过了实验阶段都直接上了,说明这个技术绝对更早出现
2. A
前提:
1. 第一组被提醒故事里角色50%可能碰到雨,而且带了一把伞
2. 第二组也被提醒50%雨,而且没带伞
3. 问他们角色多少可能淋雨,第二组预测的概率比第一组高
结论:
人们更有可能将更高的不良结果的风险和不足够的准备联系起来
1. 样本偏差
    实验组 =? 所有人
2. 草率结论
    其他因素证明所有人都会这样联系
3. 特异性谬误
    其他结论证明为什么第二组预测概率比第一组高
A) 是加强否削弱,可以
B) 跟下雨概率无关
C) 跟人无关
D) 这也没什么关系
E) 这也只能说他们觉得确实会下雨,但没说是不是因为没带伞所以会淋雨

DI:
1. 15*2*10+30=330
2. 10*300~500=3000~500020*150=3000
6000~8000
3. 10*300+20*150=6000
4. 30-10=20>15 ⇒ 15

3不懂他这啥意思,
4感觉最多就15吧,老师就15个诶



37#
发表于 2023-12-15 10:06:25 发自 iPhone | 只看该作者
CR: ec
第一题:支撑FB技术在300年前出现。
第二题:没准备的人有更高的风险假设。
RC:aacca
第一段:存在多种影响消费的因素。
第二段:递延支付对消费者的影响。
第三段:解释心理账户。
第四段:解释默认的效果。
第五段:案例。
第六段:特别有效的场景,但也存在前提。
38#
发表于 2023-12-15 10:21:45 | 只看该作者
Mark一下!               
39#
发表于 2023-12-15 19:07:24 | 只看该作者
感谢分享!               
40#
发表于 2023-12-15 21:32:50 | 只看该作者
感谢分享!               
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