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• FTDA in 1996
○ Struggle to interpret
§ Difinition of dilution : unclear
§ Injunctive relief: contested
§ Litigating dilution claims: no uniform
□ e.g. 2003 Moseley V. Secret catalogue
® Only standard of harm
• TDRA of 2006
○ Evaluate proposed TDRA
§ 3 areas: Difinition of dilution, methodologies for analyzing claim, and standard of harm
§ ① overview of law and trademark dilution
□ Blurring and tarnishment theories
§ ② show the weakness of FTDA
□ 3 aeres
§ ③ statutory language changes: in TDRA
§ ④prospective impact of TDRA: 3 areas
§ ⑤ TDRA: works effectively
• Until 2006 FTDA Differences
○ Protect: only" famous" trademarks
○ Protect against “actual”dilution of trademark
○ Protect against : by "blurring", not by" tarniashment"
• Amendments to FTDA 2006:
○ Still: famous marks
○ However protect aginst : "likely" to cause dilution
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