[引出study] A study:consumers (fixated on how) harder to achieve aims than(think abstractly about why)
The authors conduct four experiments.
[进一步描述] The authers cite the instance of a person to eluciadte the results. The author found that people become become closed-minded when they focus on concreate aspects of "how" and consider outside opportunities when they are focus on "why".
in the same experiment: the best way is to focus on "why" and have a plan implicitly.
The authors conclude that planning is more effective when people understand "why"
Main idea: knowing why is more important than knowing how.
Para 1: the finding of an experiment that consumers are separately asked why and how before consumption. (result → knowing how is difficult to avoid purchasing)
Para 2: a instance of purchasing cloths cited by the authors who did the experiment and the authors explain the reason: planning makes people think only within a scope. Knowing why makes people able to think out of scope opportunity and easier to achieve the goal.
Para 3: a further step in the same experiment. knowing why and how turns out to be even more efficient than knowing how. (a even more efficient way)
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发表于 2021-4-1 21:04:45
