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- 2012-9-10
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- 1970-1-1
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P1 Finding:
A study about consumer behavior shows that consumers who came up with a concret plan actually spent more than those who think about the whys with no plan.
P2 Explanation:
The former kind of people got carried away by focusing too much on the hows. On contrary, people who think about whys are more likely to explore outside opportunities to achieve the goals.
P3 Conclusion:
“Planning is more effective when people plan with the complete understanding of whys”, especially when plan A is unfeasible and other plans are available.
EDBA |
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