【Native Speaker每日综合训练—35系列】【35-02】经管 Advertising Tax

wangziann

高大上的政治文读起来~

ieveline

不得不说，今天主题阅读真是。。。酣畅淋漓！
非常谢谢楼主！
很好奇，楼主生日是不是九月中上旬的？感觉有种完美主义在楼主的主题里面！
辛苦了！赞一个！

Speaker
Comany is losting the control of customers and employees.
Give more control to customers and employees
Three examples in markets, where companies gave custmer more control, winning the customer trust.
Ohter exmples, in which employees have more control in work place.
Give less control?
Seems to apply something without asking customers or employees, but those are truely good for recivers.
Beyond control-->.< but quite understand the point.
Generally, I personally do not see any juice in this talk.
It seems speakers suggestions include everything or maybe nothing.
Speed
1--02:24
US budget deficits had caused govements shudown and this issue is still there, so a  reform of taxiation syste is understandable.
Adverstisement tax should be a part of cost of doing business.
Now, business may deduct 100% of the cost of advertising, Committees' propose to reform to only 50% in the year and to delay remaining half over 10 years.
Leaders in both the house and senate are not ready to vote.
But the draft bills will be the base line.
2--01:43
Apply this will surely reduce the costing on AD and impact the companies supported by AD.
AD-supported internet ecosystem contributed a lot in the recessionary American economy.
They should begin to think about the change in code would impact on the comany and prepeare for the call to aciton.
3--01:25
There were attempers to AD tax dedcution in the past but all failed.
Both the leader from Senate committee and house proposal the reform to tax.
One from senate proposed to reduce the deduction to 50% in the first year and increase 5% per year for the later 10 years.
One from house proposal amortizaiton in 2015.
4--02:12
Examples of how Mr.B 's proposal will impact on companies cost of advertising.
Since Mr. C will replace Mr.B, the pass of this reform may wait.
5--02:32
Startups and small bussiness are example in the reform of AD tax dedecution.
AD lobby has been trying to remove this from unreleased draft, to no avial.
The lobby comments the reform will not onlyh  harm ad-support industries, but also whole industries, risking jobs and sales.
6--01:48
Because it is election time again and there are a lot of debate about reform.
The reform won't be applied in this year.
But it still a clear and present danger.
Obstacle--03:17
A research conducted by Nobel Laureate, shows Advertising is the central driver of economic growth.
Eah dollar spent on AD generates nearly 22 dollar of econmoic output and every million on annual AD supports 91 jobs.
AD provid information to consumers and indirectly stimulate every point throughout business's supply chains.
The reform of AD tax deduction will risk a lot of jobs and sales, harming US economy.

AceJ

Tao的帖子“前奏”相当给力啊

lilacrabbit

谢谢 辛苦啦

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TINGYI-2014

谢谢楼主！
听力好多单词不懂，默默回去背单词了。
第一次写东西。应该有很多单词拼错。今天到此已晕，希望明天有所长进。
3'35 The cost of ad is supposed as a basic cost for a business. So businesses may deduct 100% of ad cost. But to control deficit and to accomplish a lowered overall rate, the goverment may just allow  50% of the cost be deducted in the year. the committee members are preparing for the draft tax reform but they not well prepared to hold a vote.

2'08 if tax policy change in the way,many company will cut the cost on ad. Then the ad industry which is a big part in the total economy, will be badly hurt as the same as the  relevent media business.

1'30 many proposal has been try to end the deduction for ad expenses but end up in failure. This time the goverment is determine to do some to end the outdate policy.

2'45 the reform will attack all business? what the reform may infullence companies? The big companies may be OK. Since they just need to change the day the get the cost to duduct. And the reform may  effect small company a lot.
3'11 a officer  unveiled his tax reform package. the content is not a good news for the ad and media industry.
2'20 The reform may not be get through this year for many reasons such as the  election year and the serious opposition from the ad and media industury.
3'46 advertisiment industury  is very very important in the USA economy. It creat jobs, offer informations for customers. It is a central driver of economic growth.

stacyfeng

Speaker:
Companies can give employees and customers more controls.
Research has shown that giving employees more control over their work makes them happier and more productive.
Companies can give people less control.
Company should focus its employees to help each others.
time 2 03:07.13
The current tax code allows businesses to deduct 100 percent of their tax cost every year, but in the tax reform, the provision allows businesses to deduct only 50 percent of the cost, and amortize the remaining within 5 years.
time 3 02:21.88
The consequence: if the new tax code passed, it will really hurt American economy. The ad industry is the main driver of the economic growth. It will jeopardize the small businesses and ad industry, and it will threat the employed rate.
time 4 01:18.28
background of the tax reform.
time 5 03:08.06
Details of the ad tax code.
time 6 03:25.21
time 7 02:51.81

Obstacle 04:48.98
Advertising’s ripple effect can be felt across every sector of the U.S. economy, in every state, Congressional district, and on the federal level, demonstrating advertising’s importance to the nation’s economy.
To change the Tax Code in such a reform would provide a serious reduction in advertising and would have profound repercussions across the U.S. economy.

lemonperb

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obstacle
Advertisting is paramount in the economy of the U.S. It stands for a large proportion of the whole economic income.
In addition, advertising is also helpful for company to build the brand, increase customers' loyalty, etc. Some analysis showed that 1 dollar investment of ads can make up 22 dollars profit.
The recent tax reform could bring jeopardy to the advertising industry, not only putting millions of job at risk, but also shrinking the sales income.

Lisauce

Tao君的文章~~认真的读起来~~THX

SPEAKER

Manypeople are assumed that companies are losing control of their customers andemployees, but this expert thought it is not true.

Companiestoday may have more control over their customers and employees even hackers.

Tosome extent, more control makes employees happier.

Butcompanies can also make less control and more meaning to their employees.

Maybeyou will ask how much openness is appropriate, the expert thinks remain allpossibility is good.

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SPEED

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Congress to Propose Tax onAdvertising

T2

Thereason why House considered this tax?

Thedeficit is too high to be balanced.

Theadvertising fee is the standard outcome of the companies in US.

Today,business may deduct 100% of their advertising tax, but after the tax reformlegislation introduced, they may only deduct 50% of that.

Andat the same time, the corporate tax will be lower for 5%.

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T3

Whatis the influence of this tax?

Thecompany will try to minimize the advertisement they make to lower the tax rate,therefore, people who work in the sector based on the advertising may losetheir job.

Itcan do harm to the entire economic system.

Accordingto the advertising company, they will have less income and must paid more ifthey want to advertise themselves.

Employmentin the ad-supported internet ecosystem doubled over the past four years to 5.1million, making it one of the most dynamic sectors in the recessionary Americaneconomy.

Ifyou want to do something, the author provides you a suggestion.

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T4

Theauthor gives some background information in this part.

Atthe beginning of this part, the author concludes that in the past several years,many government executives tried to deduct the advertising tax, but all of themfailed.

Thefirst example is the draft set by the senate, including deduct the tax in 5years, while the draft the House provides today prepared to do this in oneyear.

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What the Proposed Ad Tax Could MeanFor You

Proposal Not Likely to Affect MajorMarketers, But Could Hurt Small Companies, Startups

WARM UP

Somepeople warning that this draft may has the dire consequence, but in fact, howmuch  the policy change would affect the economy and the demand foradvertising is debatable.

Thenext part will introduce some related information.

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T5

Thedifferences between proposals proposed by senate and by house.

TheHouse’s proposal includes 50% deduction in the first year and 50% amortizationin the next several years, while that of the senate is 50%deduction in the first year and amortization in five years.

Whatare the tax’s effects on the large companies?

Theproposal would likely have a more significant effect on startups and smallbusinesses for which cash management is crucial.

Thetax treatment of advertising costs certainly qualifies as a potentially largesource of revenue.

Becausethe Mr. B will become the next ambassador to China and another draft maker willalso rotate out of his position, the outlook of the proposal is not clear yet.

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Limit to Ad Tax Deduction Is in Rep.Camp's Tax Reform Package

Provision has small concession forsmall advertisers

T6

Theauthor introduced the main idea of the Chairman Camp's proposal.

Somenegative opinions from other people.

Thedebating of the proposal and the risks

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T7

Thispart is about the outlook of the proposal.

Thatdoesn't mean advertisers should write it off because even though it may nothappen this year, Camp's proposal starts the discussion rolling.

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OBSTACLE

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huwanyue123

Speaker

Speed
Time2
2’19[390words]
the USA are undergoing a deficit. one way to deal with it is to change the tax system. There is a proposal to lower the corporate tax. in order to offset the influence, the congress may levy tax on advertisement.
Time3
1’40[267words]
the consequence of the proposal: company may decrease their spend on advertisement. The advertising industry plays an important role in American economic, so the tax may influence the country’s economic.
Company’s solution: be prepared for the change.
Time4
1’06[173words]
in the history, the cost of advertisement is free of tax. In November 2013, the senate gives the proposal to tax on 50% of the advertisement. The house suggests amortizing.
Time5
2’19[369words]
the senate proposal is that only 50% of advertisement cost is deductible while the remaining 50% is amortized in 5 years. The total amount is the same. the proposal well affect the short-run operation. It can be a crucial hit for startups
Time6
2’19[396words]
house has a similar proposal but the amortization time is ten years. People’s reaction is negative, they worry about the lost of job.
Time7
2’06[328words]
the tax reform is unlikely to happen this year. But the advertisers cannot write it off.

Obstacle
3’15[636words
Advertisement has many advantages: have positive influence to economic including increasing the job and the output; increase the brand awareness among customers…
If the immediate deduction of advertisement of tax is changed, many negative effects will happen.

zyr220

T2 3 23
T3 1 52
T4 0 59
T5 3 07
T6 3 08
O   3 29