24, D is incorrect Because '"build” strategies are pursued when a firm desires to increase its market share and is willing to sacrifice short-term profits to do so. At the other end, “harvest” strategies are used when a firm is willing to sacrifice marked share for short-term profitability and cash-flow maximiza-tion.' so build strategies think market share> profitability and cash-flow But harvest strategies think profitability and cash-flow> market share So D is mentioned. BTW, cash-flow is one way of profitability. |