prep cr2 78怎么解？

frankzhiwei

78.(32009-!-item-!-188;#058&006754)



Kitchen magazine plans to license the use of its name by a line of cookware.For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.Therefore, Kitchen
can collect its licensing fee without endangering its other revenues.


The argument above assumes which of the following?


A. No other line of cookware is superior to that which will carry the Kitchen name.

B. Kitchen will not license the use of its name for any products other than the line of cookware.

C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

E. Kitchen is one of the most prestigious cooking-related magazines.





答案为C，需要解释，感谢大家~

judydongxueni

题干就是想证明冠名是一好事儿

那他的道理是产品质量好所以不会对杂志有影响

但是有的消费者可能本来对冠名这个事情本身就有反感

要排除这个东西

richardyam15

我在c和e之间选了e，我也不解

richardyam15

完全看不懂

winny莹

呃，我觉得不是因为消费者。
注意结论Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

我觉得对C可以取非。如果maker对name很care的话，撤资。那么就会影响到杂志的利润。那么kitchen杂志就不能安心地征收冠名费。那这样的话结论就被削弱。

richardyam15

仍然非常confuse

jerryjay

首先明确最终目的是：can collect its licensing fee without endangering its other revenue。对C取非，就可以看到如果没人在他那里做广告了，就影响了revenue，所以选C。

sophialj

我理解的是说厨具制造商对这本杂志还是有兴趣的因为有竞争对手的一些产品，所以既然有兴趣就不会影响杂志收入啊，所以选c

ludanthu

题目关键在于说只因为杂志冠名的厨具质量很好，就可以放心的冠名收费，而不会影响杂志在其他方面的收入；
C选项的意思是，其他cookware maker不会因为这个杂志冠名了一个他们的竞争者，就没兴趣在这个杂志上投广告了；反之，如果cookware maker觉得这个杂志冠名了某个他们的竞争者就不投广告的话，实际上是导致了其他广告收入的减少

yigexiaosb

楼上牛逼！