Kitchen magazine plans to license the use of its name by a line of cookware.For a magazine,题中还加了一句虽然杂志对那个厨具已经做了评估而且质量很好，但授权是有风险的。一方面licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. and competitors of the product advertised in the magazine would not tend to use such a magazine as marketing method. then what is the assumption. 但是答案变了 A。授权收的费用比广告收入高 B。大部分看杂志的顾客同意杂志对制造商的评估 D。。无关的一个 C，不定杂志的人会被杂志的名字吸引了去看厨具 E。在KITCH上做广告的是厨具制造商
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楼主
发表于 2010-6-6 23:09:00
