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[下载]2009.7月17日-8月RC机经(更新到8月11日20:45) 50篇

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91#
 楼主| 发表于 2009-7-25 22:13:00 | 只看该作者

这个要看大家的回忆情况了哦~~

每个月不一样吧 5月好像是60

92#
发表于 2009-7-26 12:04:00 | 只看该作者
以下是引用NeilJ在2009/7/25 16:55:00的发言:

不好意思 我不同意你的观点

如果JJ是给的错误信息 还不如没有 在精不在多

同一篇文章给了N个没有关系的版本 请问在考场上 能有时间去先想想是哪个版本么?


这么理解,你是JJ使用者

有2种同学,一种是喜欢少而精(比如你),一种是喜欢多而杂,

如果满足你的需求,那另外一种同学就很难满足了。

但如果我们把JJ 弄的多些,就可以满足2种同学的需求,只不过你这种喜欢少而精的同学就要多费心了。

你就将就一下吧。

而且JJ 考古,你可以搜一搜,几乎每个月都有,大家辛苦找出来,贴出来就是要讨论一下 这东西是不是JJ题。

如果不发出来,不让大家看到,不讨论,怎么知道是或者不是,另外JJ整理者也是一般同学,至少比较辛苦的在整理题,实际的V M水平也是一般水平,JJ 整理者又如何判断那些是精?你对精的概念是什么,是跟考试题一模一样就是精?谁能肯定那些就一定是考试题,那些就一定不是?

93#
发表于 2009-7-26 14:12:00 | 只看该作者
谢谢楼组~谢谢咯
94#
发表于 2009-7-26 21:03:00 | 只看该作者
HANG gg说的很有道理,很CR.....
95#
发表于 2009-7-26 22:26:00 | 只看该作者
楼主好人,楼主辛苦了!!
96#
发表于 2009-7-27 01:57:00 | 只看该作者
谢谢
97#
发表于 2009-7-27 09:32:00 | 只看该作者
呵呵,是不是要回帖之后才能下载,我下载总是打不开呢
98#
发表于 2009-7-27 15:03:00 | 只看该作者

30.广告策略

跟这个版本有点像,有人确认一下么

15.advertisement 试验
                    
×高频×

v1 by hippoie

advertisement. 首先提出一个观点: those ads which emphasize the difference between their competitive products are more sufficient than those which do not. 但是后来提出反对,原因有两点:1. the diffrence the ads presents are not recognized by the consumers. Even these differences are recognized by the consumers, the consumers already know these. 2. 对比实验有问题
            
原先的实验是unrelative experiment.   The attractiveness of the ads which show the difference and the ads which do not are equivalent.  但是更有效的实验应该是relative experiment. In this experiment, the consumer at first will show some preference of some products.

考古部分

V2

第一段,文章首先提出某些人认为,competitive类的广告(即在广告诉求中说我的产品比竞争对手的产品怎么怎么好)比noncompetitive类的广告更好。但后来部分研究结果表明,第一类广告在某些方面的确有优势,但另一些研究又表明第一类广告在说服力度上并不比第二类强。作者貌似是反对第二个研究结论的。他说这个研究很null,因为它研究的两组广告,本身都是说服力不强的。作者举了例子(我实在记不清楚了,为避免误导大家就不写了,大家看这里的时候注意一下,因为有考题)。此外,用什么标准衡量说服力,也是这个研究的薄弱之处,因为它并没有引入相关性因素relative factor来较好的衡量广告的说服力度。第二段,作者认为评价哪一种广告好,首先要解决relative factor的问题。balabala,记不清楚了。不过第二段很短,大家知道第二段作者的主要观点就好了。

补充一下 : 文章共两段(),考了3, 文章架构一开始说competitive比较有说服力, 接着转折说有一些研究推翻了,  但到了第二段作者指出后者研究上的缺点, 所以作者还是支持原来competitive较好,请注意作者的态度, 会考. 

V3
        

第一段:人们对广告的反应与广告表达的方式有关。例如,说一种牛肉有75%的瘦肉的效果要比说它只有25%肥肉的反响要好。而反之,在某些补品广告中,强调如果不补就会有多么不好的广告效果要胜于那些只说吃了这些补品有什么好处的广告。
            
第二段:研究表明,究竟正面广告效果好还是负面广告效果好取决于人们对广告中涉及的健康问题的关心程度如何:关心度高的,则负面广告效果好;关心度低的,则正面广告效果好。但是上述研究结果仅仅是根据这些与健康有关的广告效果得出的,并不一定能够推而广之。有一个infer,如果这个牛肉的广告,用第二段说的强调健康的方法做,受众的involvement会高还是低。

V4
        

广告的, 段一
            
是直接说正面的优点好, 还是说负面影响小比较好,  调查一
            
发现宣传正面的效果好.但是调查二, 跟健康有关系的是, 警告负面的效果好。最后, 观众 involvement 多的
            
告诉反面的广告效果好  involvement 少的, 反之.

V5
        

一篇广告竞争,两个广告竞争,一种广告是专门说并人不好的,以提高自己品牌优势,附带对一种只做品派的,也饶,考题多集中在前半段,其中一题是主题题。新老观点对比型,当心被饶进去,还有一题是考前一个广告的。

V6

第一段首先讲了老观点,说广告的目的是什么sales的,新观点是广告其实是ms是指广告的effect hierarchy的(这个词很重要,题目后面都用了这个来代替新观点的说法);

第二段,说明了老观点忽略了什么,然后说了一个什么E的理论还是方法,就是为了说明新观点好的(这是考点,我的第一题就是问这个ms

V7

過去學者研究指出與競爭者產品比較的廣告(comparative advertisement)比沒有與競爭者產品比較的廣告更有說服力

但有些研究指出comparative advertisement相較於未比較的廣告效果是reduce,因為比較的訊息是消費者認為不重要的或是該比較的訊息是消費者雖認為重要卻是消費者已
            
知的,然而,該研究的兩種廣告性質上是相同的,且用來衡量的measure是根據非comparative measure,無法有效反映comparative advertisement優於非comparative advertisement,因此,應使用comparative measure來衡量兩種廣告的相對優劣

V8
        

说的是两种广告吸引人的内容,一种是强调用某种东西带来的好处,一种强调不用某种东西带来的坏处。新观点说后者更吸引人。最后一段说这些结论都是从根健康有关的产品的出来的,需要研究其他非健康相关产品的广告才能有更正确的结论。(此处有题)

  广告,COMPRARATIVE (应该是这么拼吧)对比 NON-COMPRARATIVE advertisement,看那种更PERSUASIVE. 一些人认为COMPRARATIVE 有效,不过更多的人认为这2种广告其实没差别. 作者分析说觉得2种广告没效果差别是因为分析效果的方法有问题. 如果单一看某个产品,那是没差别,如果和竞争对手的产品比,COMPRARATIVE 就显的有效了.

Wilkie, William L. and Paul Farris (1975), Comparative Advertising: Problems and Potential, Journal of Marketing, 39 (October), 7-15;  这个是刚GOOGLE出来的, 题里有WilkieFarris 2个人. 文章TOPIC也一样,应该就是这篇. 各位可以GOOGLE一下

V9 by lupisce

第一段讲了2个关于广告的effect的观点,一个是ads可以直接提高销售;一个是ads的影响是有等级的,或有顺序的(hierarchical);然后解释了后面那个观点;最后说之前的观点不好,提出了一个新理论E,这里有个in order to

 

99#
发表于 2009-7-27 20:52:00 | 只看该作者

LZ

34 貌似GWD17-Q24 to Q27,附上原文,请大家帮忙查证,thanks

 

 

34. 1938年一个 conferenceFDA organization

 

1938年一个 conference,medical health orgnazation blabla, union blabla, and another 提倡health care for workers orgnazation (FDA or something). FDA 应该是帮助workers,但怎么的有偏向employer的利益。1935 FDA换上领导人GG的策略blabla,(有题问类似G支持什么之类的)。最后一段又说1935年,后面记不清了。

题:1FDA(大概这缩写)在1935 之前的态度。

2Leader G 的贡献

3FDA 的支持转向发生在什么时候,我记得选1938 会议前就转好了,不知对错。 

 

GWD17-Q24 to Q27:

 

 

      In 1938, at the government-convened National Health Conference, organized labor emerged as a major proponent of legislation to guarantee universal health care in the United States.  The American Medical Association, representing physicians’ interests, argued for preserving physicians’ free-market prerogatives.  Labor activists countered these arguments by insisting that health care was a fundamental right that should be guaranteed by government programs.

      The labor activists’ position represented a departure from the voluntarist view held until 1935 by leaders of the American Federation of labor (AFL), a leading affiliation of labor unions; the voluntarist view stressed workers’ right to freedom from government intrusions into their lives and represented national health insurance as a threat to workers’ privacy.  AFL president Samuel Gompers, presuming to speak for all workers, had positioned the AFL as a leading opponent of the proposals for national health insurance that were advocated beginning in 1915 by the American Association for Labor Legislation (AALL), an organization dedicated to the study and reform of labor laws.  Gompers’ opposition to national health insurance was partly principled, arising from the premise that governments under capitalism invariably served employers’, not workers’, interests. Gompers feared the probing of government bureaucrats into workers’ lives, as well as the possibility that government-mandated health insurance, financed in part by employers, could permit companies to require employee medical examinations that might be used to discharge disabled workers.

      Yet the AFL’s voluntarism had accommodated certain exceptions:  the AFL had supported government intervention on behalf of injured workers and child laborers.  AFL officials drew the line at national health insurance, however, partly out of concern for their own power.  The fact that AFL outsiders such as the AALL had taken the most prominent advocacy roles antagonized Gompers.  That this reform threatened union-sponsored benefit programs championed by Gompers made national health insurance even more objectionable.

      Indeed, the AFL leadership did face serious organizational divisions.  Many unionists, recognizing that union-run health programs covered only a small fraction of union members and that unions represented only a fraction of the nation’s workforce, worked to enact compulsory health insurance in their state legislatures.  This activism and the views underlying it came to prevail in the United States labor movement and in 1935 the AFL unequivocally reversed its position on health legislation.

 

-------------------------------------------------------------------

 

24. Q24:

The passage suggests which of the following about the voluntarist view held by leaders of the AFL regarding health care?

A.       It was opposed by the AALL.

B.       It was shared by most unionists until 1935.

C.        It antagonized the American Medical Association.

D.       It maintained that employer-sponsored health care was preferable to union-run health programs.

E.        It was based on the premise that the government should protect child laborers but not adult workers.

 

--------------------------------------------------------------------

25. Q25:

The primary purpose of the passage is to

 

A.       account for a labor organization’s success in achieving a particular goal

B.       discuss how a labor organization came to reverse its position on a particular issue

C.        explain how disagreement over a particular issue eroded the power of a labor organization

D.       outline the arguments used by a labor organization’s leadership in a particular debate

E.        question the extent to which a labor organization changed its position on a particular issue

 

--------------------------------------------------------------------

26. Q26:

Which of the following best describes the function of the sentence in lines 42-45 (“Yet … child laborers”)?

                    

A.       It elaborates a point about why the AFL advocated a voluntarist approach to health insurance.

B.       It identifies issues on which the AFL took a view opposed to that of the AALL.

C.        It introduces evidence that appears to be inconsistent with the voluntarist view held by AFL leaders.

D.       It suggests that a view described in the previous sentence is based on faulty evidence.

E.        It indicates why a contradiction described in the previous paragraph has been overlooked by historians.

-------------------------------------------------------------------

 

 

27. Q27:

According to the passage, Gompers’ objection to national health insurance was based in part on his belief that

                    

A.       union-sponsored health programs were less expensive than government-sponsored programs

B.       most unionists were covered by and satisfied with union-sponsored health programs

C.        it would lead some employers to reduce company-sponsored benefits

D.       it could result in certain workers unfairly losing their jobs

E.        the AFL should distance itself from the views of the American Medical Association

100#
发表于 2009-7-27 22:15:00 | 只看该作者

LS的很强呐~

GWD的这篇已经确认就是考试阅读啦~

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