the framework I will use: 1. External assessment (Porter 5 forces, SWOT, etc) Output: industry attactiveness and key success factors 2. R Bank internal analysis: value chain, resources, capability, and core competency 3. Identify the gap between our capabilities/competency with industry key success factors and develop business strategies accordingly Output: strategic initiatives 4. Compare "Call center" strategy with the business strategic initiatives, aligned or not? If yes, pros&cons; what capabilities can the bank obtain from implementing the call center? What's the roadmap, pro forma, etc.? Output: recommendations and sensativity analysis |