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- 2012-7-19
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317. multinational company
P1 - The background that many companies plan to try Globalisation.
P2 - Introducing the concept that today's Globalising firms are much more significant than their predecessors for 2 reasons.
P3 - Reason 1: the number is much larger
P4 - Reason 2: the globalization today is to enable free movement of people and ideas
P5 - 'Multicultural Multinational' is based on 2 ideas:
1> Innovation is the key to success
2> Technology is making the world smaller
P6 - The implications for company management.
P7 - Examples from Japanese companies as Matsushita and Sony - appoint foreigners to board of directors
P8 - Examples from European firms: Asea Brown Boveri - few companies let shareholder base become globalized
P9 - ABB's example: 8 board directors from 4 countries, 8 executive committee members from 5 countries, etc.
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