l BN、BA and Amazon has made the business more centralized, the industry shaped by different matters. -introduce w&o, and porland to prove the impact of different matters l Many example of different booksellers in different country l Most of the indies avoid going with national retailers on price and selection. -this strategy is locating in underserved areas and focusing on a niche. -take India as an example l Finding a right niche is key for stores located in the shadow of a chain or big-box retailer.
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