The panic touched off by Orson Welles’s 1938 radio broadcast of the science-fiction classic War of the Worlds has often been the ascribed to the lingering anxieties of the Depression era and apprehension about the a second world war; political and economic unease supposedly made people psychologically prepared to believe that Earth had been invaded by Martians.
Which of the following, if true, would most seriously weaken the attempt above to explain the panic of 1938?
(A) Film adaptations of War of the Worlds are generally regarded as less realistic than Welles’s radio version.
(B) Rebroadcasts of Welles's War of the Worlds during times of peace and economic optimism have on occasion resulted in similar panics.
(C) The 1898 publication of the novel on which the radiobroadcast of War of the Worlds was based resulted in no public disturbances.
(D) Even after the invasion depicted in the 1938 radio broadcast had been widely publicized as fictitious, some people maintained that they had seen the Martian invaders.
(E) Some people who had not listened to the 1938 radio broadcast were nonetheless caught up in the resulting panic.
Comparative ads, which compare and advertised products with a competing product, generate fewer favorable attitudes towards the ads than do noncomparative ads. A likely explanation is that users of the competitor brand see the comparison as an attack on their favorite brand, causing them to either disparage the source of message or mentally argue against message content. Therefore, comparative ads are ineffective, and likely to be detrimental as vehicles for product promotion.
Which of the following is an assumption on which the argument depends?
A Comparative ads do not base their comparisons on objective facts.
B Consumers that have unfavorable attitudes to comparative ads are usually not persuaded by those ads to buy the product advertised.
C Positive or negative attitudes of consumers toward an ad do not always transfer to the product advertised.
D Noncomparative ads are generally effective vehicles for product promotion.
E Users of competing products mentioned in the comparative ads are influenced by the ads to buy more of those products than they otherwise would.