揽瓜阁训练营第202天（含CR，RC和DI题目）

小白斩鸡 · 发表于 2024-8-27 06:57:21

之前大家对揽瓜阁精读的反馈很好，就想着自己的时间开始把一些精读的文章根据JJ出题目～ 然后focus上线，IR需求 大家也大。就想着 把揽瓜阁的阅读 逻辑 IR 都放在这贴里打卡

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1.CR

In a poor region, the local government encouraged residents to register official titles for their homes, claiming this would allow them to apply for assistance loans and funds through banks. However, many residents who registered their home titles found they were unable to obtain these loans and funds, while some who had not registered titles received other forms of assistance.
Which of the following, if true, best explains why residents who registered their home titles were unable to obtain the promised loans and funds?
A) The banks distributing the assistance used different criteria than home title registration to determine eligibility.
B) The government program to encourage title registration was poorly communicated to local banks.
C) Residents who registered titles became ineligible for other forms of government assistance they had previously received.
D) The process of registering home titles was more complex and time-consuming than the government initially claimed.
E) Banks were instructed to prioritize loans and funds for business development rather than individual homeowners.

The city council of Metropolis is considering raising taxes on alcoholic beverages to reduce alcohol-related traffic accidents. They argue that higher prices will lead to reduced alcohol consumption, citing the success of a similar policy in a neighboring city. The council believes this measure will significantly decrease the number of drunk driving incidents in Metropolis.
Which of the following, if true, would most strengthen the council's argument that raising alcohol taxes will reduce alcohol-related traffic accidents in Metropolis?
A) Half of all alcohol-related traffic accidents in Metropolis are caused by young adults who are typically more price-sensitive consumers.
B) The neighboring city that implemented higher alcohol taxes has a significantly different demographic profile than Metropolis.
C) Public transportation in Metropolis is readily available and operates 24 hours a day, providing alternatives to driving.
D) The majority of alcohol consumed in Metropolis is purchased from stores rather than bars or restaurants.
E) Metropolis has stricter drunk driving laws and enforcement compared to the neighboring city that saw success with higher alcohol taxes.

AA

2.RC

WHAT'S all this fuss about income inequality? Sure, the richer are richer and the poor are eating Doritos. But not to worry, says W. Michael Cox and Richard Alm, researchers at the Federal Reserve Bank of Dallas: Most Americans struggling to make ends meet are on the fast track to affluence.

They found that just 5 percent of a sample of Americans in the bottom fifth of the income distribution in 1975 were still there 16 years later. Meanwhile, 29 percent of them had managed to grab the brass ring, ending up in the top fifth. And "between opportunity and equality," they remind, "it's opportunity that matters most."

The Cox-Alm study, published in the Dallas Federal Reserve's 1995 annual report, is making big waves among the movers and shakers of the political right. Indeed, after a ringing endorsement from the editorial page of The Wall Street Journal, it has become required reading for conservatives impatient with the current hand-wringing over the alleged plight of the young and immobile.

But a close look at the new research is not confidence-building. Indeed, even a casual look suggests that something -- actually, many things -- are amiss. "Cox and Alm ask the wrong question and give a misleading answer to the question they ask," argues Peter Gottschalk, an economist at Boston College and co-author of "America Unequal" (Russell Sage Foundation).

Standard measures of income distribution amount to snapshots at a moment in time. The large and growing variations between those at the top and bottom that have been reported by the Census are, of course, cause for disquiet. But liberals and conservatives generally agree that mobility matters, too. And without exception, studies that track the fortunes of individuals or families for many years suggest that lifetime income is distributed far more equally than income in any single year.

The Cox-Alm study is in this tradition. It follows 3,725 individuals ages 16 and over who remained part of the University of Michigan's Panel Survey on Income Dynamics for a 16-year period. And their conclusions are nothing short of remarkable. Of those in the bottom fifth in 1975, 95 percent were earning enough money in 1991 to have jumped in the rankings. Poverty in the 1975 snapshot was apparently no impediment to future economic success. The average income of individuals in the bottom fifth rose by $25,322, even after adjustment for inflation.

Mr. Gottschalk, however, notes that the Dallas researchers use unconventional means to reach these astonishing ends. For one thing, they measure incomes actually earned by individuals, rather than assigning individuals some prorated share of family income. As a result, the average earnings of the bottom fifth in 1975 was just $1,153 -- far less than anyone could actually live on.

Who, then, were these people? Probably not the poorest individuals, but the ones who worked only briefly in 1975. Mr. Gottschalk guesses most of them were part-time workers with marginal links to the formal labor force: students with after-school jobs, housewives who worked at the post office in the Christmas rush, and so forth.

Sixteen years later their average incomes had risen a fantastic 23-fold, to $26,475. To Mr. Gottschalk, this suggests that virtually all the former high school and college students in the sample had full-time jobs in 1991, as did most of the mothers whose children had grown up. "I'd be surprised if my teen-ager, who now earns pocket money delivering newspapers, doesn't do equally well," he allowed.

Mr. Gottschalk says, too, that by tracking individuals over time the Cox-Alm study mingles the impact of real economic mobility with income gains linked to accumulating work experience. It should hardly be surprising that 35-year-old carpenters make more than they did when they were 19-year-old carpenters.
What does all this add up to? "We have long known that mobility partially offsets the impact of inequality," says Van Doorn Ooms, director of research at the Committee for Economic Development. "It's still unclear by how much."

One answer that probably better represents the mainstream in economic research comes from Moshe Buchinsky and Jennifer Hunt of Yale University. In a paper published this year by the National Bureau of Economic Research, they estimated that averaging family incomes over a four-year period reduced measured inequality by about one-fourth. But they also found that the rate of economic mobility -- the probability of moving from one-fifth of the income distribution to another in any given year -- had actually fallen since 1980.

"Maybe it would make sense to spend less time splitting hairs over what's happened -- and more trying to figure out what can be done for the losers," Mr. Ooms concludes.

1. The passage suggests that the relationship between income inequality and economic mobility is:
   A) Inversely proportional, with one necessarily decreasing as the other increases
   B) Directly proportional, with both increasing or decreasing in tandem
   C) Complex and not fully understood, with partial offsetting effects
   D) Irrelevant to policy discussions about economic well-being
   E) Primarily influenced by government tax policies
2. Which of the following, if true, would most undermine the author's critique of the Cox-Alm study?
   A) Evidence that the majority of individuals in the bottom fifth in 1975 were indeed chronically poor, rather than temporary workers
   B) Data showing that family income mobility patterns closely mirror individual income mobility patterns
   C) Proof that the University of Michigan's Panel Survey on Income Dynamics is statistically representative of the entire U.S. population
   D) Information indicating that income gains due to work experience are a valid measure of economic mobility
   E) Statistics demonstrating that the income distribution in 1975 was significantly different from that in other years
3. The author's discussion of Buchinsky and Hunt's research serves primarily to:
   A) Refute the conclusions of the Cox-Alm study
   B) Provide a counterpoint to mainstream economic research
   C) Illustrate the complexity of measuring economic mobility
   D) Argue for a specific policy approach to income inequality
   E) Demonstrate the superiority of family income measures over individual income measures
4. The passage implies that the editorial page of The Wall Street Journal likely:
   A) Misinterpreted the findings of the Cox-Alm study
   B) Overlooked potential flaws in the Cox-Alm study's methodology
   C) Presented a balanced view of the income inequality debate
   D) Criticized the government's approach to measuring economic mobility
   E) Advocated for more research on long-term income trends
5. Based on the information in the passage, which of the following can be inferred about the author's view on economic research?
   A) It should focus exclusively on family income rather than individual income
   B) It requires careful consideration of methodology and potential biases
   C) It is inherently flawed due to the complexity of economic systems
   D) It should prioritize short-term snapshots over long-term trends
   E) It is most valuable when it supports existing political ideologies
6. The author's mention of "splitting hairs over what's happened" (final paragraph) most likely refers to:
   A) The debate over the precise measurement of income inequality
   B) Disagreements about the definition of economic mobility
   C) Arguments about the relative importance of opportunity versus equality
   D) Discussions about the optimal timeframe for measuring income changes
   E) Controversies surrounding the use of individual versus family income data
7. Which of the following best describes the function of the paragraph beginning "Standard measures of income distribution..."?
   A) It introduces a new argument that contradicts the main thesis of the passage
   B) It provides context for understanding the significance of the Cox-Alm study
   C) It offers a critique of traditional methods of measuring income inequality
   D) It presents the author's main argument about economic mobility
   E) It summarizes the consensus view among economists about income distribution
8. The passage suggests that a more comprehensive study of economic mobility would need to account for which of the following?
   I. Changes in income due to accumulated work experience
   II. Differences between individual and family income patterns
   III. Long-term trends in the probability of moving between income quintiles
   IV. Regional variations in economic opportunities
   A) I and II only
   B) II and III only
   C) I, II, and III only
   D) II, III, and IV only
   E) I, II, III, and IV

CBCBBABE

3.DI

Comme des Garçons (CDG), the avant-garde Japanese fashion house founded by Rei Kawakubo in 1969, has been a disruptive force in the fragrance industry since launching its first perfume in 1994. Known for its unconventional and often polarizing scents, CDG has cultivated a niche following among fragrance connoisseurs who appreciate its artistic and conceptual approach to perfumery. The brand's olfactory creations often challenge traditional notions of what a perfume should smell like, incorporating unusual notes such as tar, rubber, and even the scent of a freshly photocopied sheet of paper.

In recent years, CDG has faced numerous challenges in the highly competitive luxury perfume market. The proliferation of niche perfume brands, such as Byredo, Le Labo, and Maison Margiela, has fragmented the market and intensified competition for discerning consumers. These brands often offer unique, story-driven fragrances that appeal to millennials and Gen Z consumers seeking personalized and Instagram-worthy experiences. Additionally, shifting consumer preferences towards clean and sustainable fragrances have put pressure on established brands to reformulate their products and rethink their packaging strategies.

Global economic volatility, exacerbated by events such as the US-China trade war, Brexit, and the COVID-19 pandemic, has significantly impacted consumer spending habits in the luxury sector. The pandemic, in particular, has accelerated the shift towards e-commerce and digital marketing, forcing traditional luxury brands to rapidly adapt their strategies. With brick-and-mortar stores closed during lockdowns and international travel restricted, brands like CDG have had to pivot quickly to maintain their market presence and connect with consumers in new ways.

Furthermore, the rise of the "clean beauty" movement has posed a significant challenge to conventional perfume houses. Consumers are increasingly demanding transparency about ingredients, seeking out fragrances made with natural, organic, and ethically-sourced materials. This trend has been further amplified by growing awareness of potential health concerns related to certain synthetic fragrances and the environmental impact of the perfume industry.

To address these multifaceted challenges, CDG has implemented a comprehensive strategic overhaul:

1. Innovation: The brand has significantly increased its investment in research and development, focusing on creating groundbreaking fragrances using novel ingredients and techniques. This includes exploring biotechnology to develop sustainable fragrance molecules and experimenting with AI-assisted perfume creation to push the boundaries of olfactory art.
2. Sustainability: CDG has launched a major initiative to improve its environmental footprint. This includes transitioning to 100% recycled and recyclable packaging, implementing a bottle refill program, and partnering with suppliers to ensure ethical sourcing of ingredients. The brand has also committed to achieving carbon neutrality by 2025 through a combination of emissions reduction and offset programs.
3. Digital transformation: Recognizing the critical importance of e-commerce and digital engagement, CDG has invested heavily in enhancing its online presence. This includes developing a state-of-the-art e-commerce platform with virtual fragrance consultation services, leveraging augmented reality for virtual try-ons, and creating immersive digital experiences that showcase the brand's artistic heritage.
4. Collaborations: To maintain its edge in the competitive market, CDG has expanded its collaboration strategy. This includes partnering with contemporary artists, musicians, and even tech companies to create limited-edition fragrances and innovative fragrance-related products. These collaborations not only generate buzz but also help the brand reach new audiences and stay culturally relevant.
5. Experiential retail: Despite the shift towards e-commerce, CDG recognizes the importance of physical retail experiences. The brand has been developing concept stores that offer immersive, multi-sensory experiences designed to attract younger consumers. These spaces blend art installations, interactive technology, and olfactory exploration to create memorable brand encounters.
6. Personalization: Acknowledging the growing demand for individualized products, CDG has introduced a bespoke fragrance service. This allows customers to work with master perfumers to create custom scents, leveraging the brand's extensive library of unique accords and ingredients.
7. Transparency and education: To address concerns about ingredients and sustainability, CDG has launched a comprehensive education initiative. This includes detailed ingredient listings, explanations of sourcing practices, and a series of masterclasses and workshops that demystify the perfume creation process and highlight the brand's commitment to quality and innovation.
8. Market expansion: While maintaining its niche appeal, CDG has strategically expanded into new geographic markets, with a particular focus on emerging economies in Asia and South America. This expansion has been carefully managed to preserve the brand's exclusivity while tapping into growing demand for luxury fragrances in these regions.
9. Supply chain optimization: To improve agility and reduce costs, CDG has invested in modernizing its supply chain. This includes implementing blockchain technology for ingredient traceability, utilizing predictive analytics for demand forecasting, and exploring 3D printing for rapid prototyping of packaging designs.
10. Fragrance subscription service: Recognizing the growing popularity of subscription models, CDG has launched an exclusive fragrance discovery program. Subscribers receive curated selections of niche fragrances, including limited edition and experimental scents not available for general retail.

The implementation of these strategies has yielded mixed results for CDG. While the brand has seen growth in certain areas, particularly in e-commerce sales and in emerging markets, it continues to face intense competition and margin pressure in its core markets.

Market research data and financial projections for CDG and its competitors are presented in the following tables and graphs. This data reflects the complex dynamics of the luxury fragrance market and the varying degrees of success that different brands have had in adapting to changing consumer preferences and market conditions.

[Note: The following data is fictional and created for the purpose of this IR question.]

Table 1: Annual Revenue (in millions USD)
Year | CDG Perfumes | Competitor A | Competitor B | Competitor C | Competitor D
2017 | 115 | 175 | 145 | 85 | 130
2018 | 120 | 180 | 150 | 90 | 140
2019 | 135 | 195 | 165 | 105 | 155
2020 | 110 | 160 | 140 | 85 | 125
2021 | 125 | 175 | 155 | 95 | 145
2022 | 140 | 190 | 170 | 110 | 160

Graph 1: Market Share in Niche Perfume Segment (2022)
[Pie chart showing: CDG 16%, Competitor A 21%, Competitor B 19%, Competitor C 13%, Competitor D 17%, Others 14%]

Table 2: Sustainability Metrics (2022)
Brand | % Recycled Packaging | % Natural Ingredients | Carbon Footprint (tons CO2e) | Water Usage (million liters)
CDG | 75% | 80% | 4,500 | 15
Competitor A | 60% | 65% | 6,000 | 22
Competitor B | 70% | 75% | 5,200 | 18
Competitor C | 80% | 85% | 4,000 | 13
Competitor D | 65% | 70% | 5,500 | 20

Graph 2: E-commerce Sales Growth (2019-2022)
[Line graph showing year-over-year growth: CDG 40%, Competitor A 30%, Competitor B 35%, Competitor C 45%, Competitor D 38%]

Table 3: R&D Investment (% of Revenue)
Year | CDG Perfumes | Competitor A | Competitor B | Competitor C | Competitor D
2020 | 8.5% | 7.0% | 7.5% | 6.5% | 7.2%
2021 | 9.0% | 7.2% | 7.8% | 7.0% | 7.5%
2022 | 9.5% | 7.5% | 8.0% | 7.2% | 7.8%

Graph 3: Customer Acquisition Cost (in USD)
[Bar graph showing: CDG 85, Competitor A 75, Competitor B 80, Competitor C 90, Competitor D 82]

Table 4: Brand Perception Scores (out of 100)
Attribute | CDG | Competitor A | Competitor B | Competitor C | Competitor D
Innovation | 92 | 78 | 85 | 80 | 83
Luxury | 88 | 90 | 87 | 82 | 89
Sustainability | 85 | 75 | 82 | 89 | 79
Value | 72 | 80 | 78 | 85 | 81
Brand loyalty | 86 | 84 | 82 | 79 | 83

Graph 4: Social Media Engagement Rate (%)
[Line graph showing monthly engagement rates over the past year: CDG fluctuating between 3.5% and 5.2%, Competitor A between 2.8% and 4.5%, Competitor B between 3.2% and 4.8%, Competitor C between 3.0% and 4.7%, Competitor D between 3.3% and 5.0%]

Table 5: Geographic Revenue Distribution (2022)
Region | CDG | Competitor A | Competitor B | Competitor C | Competitor D
North America | 30% | 35% | 32% | 28% | 33%
Europe | 35% | 40% | 38% | 32% | 37%
Asia-Pacific | 25% | 20% | 22% | 30% | 23%
Rest of World | 10% | 5% | 8% | 10% | 7%

Graph 5: New Product Launch Success Rate (%)
[Bar graph showing the percentage of new product launches that met or exceeded sales targets over the past 3 years: CDG 72%, Competitor A 65%, Competitor B 68%, Competitor C 70%, Competitor D 67%]

Table 6: Digital Marketing Spend (% of total marketing budget)
Year | CDG | Competitor A | Competitor B | Competitor C | Competitor D
2020 | 40% | 35% | 38% | 42% | 37%
2021 | 50% | 45% | 48% | 55% | 47%
2022 | 60% | 55% | 58% | 65% | 57%

Graph 6: Average Customer Lifetime Value (in USD)
[Scatter plot showing the distribution of customer lifetime values for each brand, with mean values: CDG 2800, Competitor A 2600, Competitor B 2750, Competitor C 2500, Competitor D 2700]

1. If CDG aims to overtake Competitor A in market share within the niche perfume segment, what percentage increase in its current market share would be required?
   A) 25.0%
   B) 31.25%
   C) 37.5%
   D) 43.75%
2. Assuming all brands maintain their current rate of improvement in sustainability metrics, in how many years would CDG surpass Competitor C in terms of the percentage of recycled packaging used?
   A) 2 years
   B) 3 years
   C) 4 years
   D) 5 years
3. Based on the e-commerce sales growth data and assuming the trend continues, which brand is projected to have the highest e-commerce sales growth in 2023?
   A) CDG
   B) Competitor A
   C) Competitor B
   D) Competitor C
4. If the total niche perfume market size in 2022 was $3.5 billion, what was CDG's approximate revenue from this segment?
   A) $490 million
   B) $525 million
   C) $560 million
   D) $595 million
5. Which brand shows the most consistent positive correlation between R&D investment and new product launch success rate?
   A) CDG
   B) Competitor A
   C) Competitor B
   D) Competitor C
6. Based on the geographic revenue distribution and total revenue for 2022, which brand had the highest revenue in the Asia-Pacific region?
   A) CDG
   B) Competitor A
   C) Competitor B
   D) Competitor C
7. If CDG wants to match Competitor D's customer acquisition cost while maintaining its current social media engagement rate, what would be the most effective strategy?
   A) Increase digital marketing spend
   B) Focus on improving brand loyalty
   C) Expand into new geographic markets
   D) Invest more in sustainability initiatives
8. Considering the brand perception scores and average customer lifetime value, which competitor poses the greatest long-term threat to CDG's market position?
   A) Competitor A
   B) Competitor B
   C) Competitor C
   D) Competitor D
9. If all brands continue their current trajectory in digital marketing spend, what will be the average percentage of total marketing budget allocated to digital marketing across all competitors in 2023?
   A) 62%
   B) 65%
   C) 68%
   D) 71%
10. Based on the provided data, which of the following strategies would likely be most effective for CDG to increase its market share and profitability in the next two years?
    A) Focusing on expanding in the North American market
    B) Investing heavily in sustainability initiatives
    C) Increasing R&D spending and new product launches
    D) Enhancing customer loyalty programs and personalization

BBCCACBBCC

dyiyi2023 · 发表于 2024-8-27 07:35:32

CR1
贫穷地区，当地政府鼓励residents为home注册official titles，可以从bank拿钱。然而，很多注册了的还是拿不了钱，而没注册的拿到了。
问注册了的为什么拿不到？
答案：A （如果bank用的criteria不一样，那就无效了）
CR2
增tax在alcoholic beverage，以减少alcohol相关的事故。政府认为高价会减少alcohol consumption，因为隔壁城市就做到了。政府认为只要就能减少事故。
答案：A（要证明确实这个城市会和隔壁城市一样有效，那就要找高价确实会影响alcohol的证据）

杨翠花 · 发表于 2024-9-2 21:45:05

CR，我的选项：AA，答案：AA
1. P：贫穷的地方政府鼓励居民把自己的家注册一个官方办公室，用来申请银行贷款。
C：但是却发现有的人注册了没有拿到贷款，没有注册的人反而拿到了贷款。
差异解释题
逻辑链条：并不是注册家里的地址就能带来贷款，是有别的因素决定贷款。
我选A：银行发放贷款用的是不同的条件，而不是注册地址的抬头。【直接说出它因】

2. P：某个城市的政府在考虑对酒精饮料提高征税税率，高价格可以减少酒精消耗，其他城市成功了。
C：最终导致酒驾事故的减少。
加强题，立场：给酒精饮料增加税收可以减少酒驾事故
逻辑立场：增税这个做法的有效性很好，或者排除其他因素的影响
我选A：酒驾事故中有一半是年轻人，这部分人对价格敏感。【价格敏感就会减少购买，酒驾事故就减少，直接点明有效性】

揽瓜阁训练营第202天（含CR，RC和DI题目）

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揽瓜阁训练营 第202天（含CR，RC和DI题目）

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揽瓜阁训练营第202天（含CR，RC和DI题目）