Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.
The argument above assumes which of the following?
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.
The argument above assumes which of the following?
A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.
A. No other line of cookware is superior to that which will carry the Kitchen name.(取非后不一定削弱:其它的厨房用具比KITCHEN liscense的这一个cookware更高级跟kitchen会不会掉revenue没有直接联系)
B. Kitchen will not license the use of its name for any products other than the line of cookware.(取非后方向不确定,因为不知道其它的product的情况,所以即使cookware没问题,其它的还是不明确)
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.(取非,如果cookware发现kitchen没有吸引力,那么可能不会再来这里打广告,K会失去一笔收入)
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.方向不一定)
E. Kitchen is one of the most prestigious cooking-related magazines.(是不是最负盛名的不重要)