og-136

naturelove

136. Because postage rates are rising, Home Decorator magazine plans to maximize its profits by reducing by one-half the number of issues it publishes each year. The quality of articles, the number of articles published per year, and the subscription price will not change. Market research shows that neither subscribers nor advertisers will be lost if the magazine's plan is instituted.

Which of the following, if true, provides the strongest evidence that the magazine's profits are likely to decline if the plan is instituted?

A. With the new postage rates, a typical issue under the proposed plan would cost about one-third more than a typical current issue would.

D. Most of the advertisers that purchase advertising space in the magezine will continue to spend the same amount on advertising per issue as they have in the past.

答案是D。这个选项没有问题。但是看完后面的解释后，反而觉得A也是正确答案。

利润应该是收入减去成本构成的。

og: Choice A notes that mailing costs oer issue will rise by one-third; but since there will be fewer issues, total annual mailing costs will fall.

在其他因素不变只考虑A的情况下，的确总成本会下降，但发行量减半以后，订价不变，收入也会减半，为什么利润会下降呢？og的解释是行不通的。

我认为应该是这样：每份issue带来的收入是不变的，而成本增加以后，每份issue的利润自然会下降，再考虑到份数减少，所以总的利润一定下降。这样分析的结果是，A也是正确答案。

哪里不对阿？求教：）

bobwangwb

以下是引用naturelove在2005-2-16 12:44:00的发言：

136. Because postage rates are rising, Home Decorator magazine plans to maximize its profits by reducing by one-half the number of issues it publishes each year. The quality of articles, the number of articles published per year, and the subscription price will not change. Market research shows that neither subscribers nor advertisers will be lost if the magazine's plan is instituted.

Which of the following, if true, provides the strongest evidence that the magazine's profits are likely to decline if the plan is instituted?

A. With the new postage rates, a typical issue under the proposed plan would cost about one-third more than a typical current issue would.

D. Most of the advertisers that purchase advertising space in the magezine will continue to spend the same amount on advertising per issue as they have in the past.

答案是D。这个选项没有问题。但是看完后面的解释后，反而觉得A也是正确答案。

利润应该是收入减去成本构成的。

og: Choice A notes that mailing costs oer issue will rise by one-third; but since there will be fewer issues, total annual mailing costs will fall.

在其他因素不变只考虑A的情况下，的确总成本会下降，但发行量减半以后，订价不变，收入也会减半，为什么利润会下降呢？og的解释是行不通的。

我认为应该是这样：每份issue带来的收入是不变的，而成本增加以后，每份issue的利润自然会下降，再考虑到份数减少，所以总的利润一定下降。这样分析的结果是，A也是正确答案。

哪里不对阿？求教：）

这位兄台，the number of issue 是指期数，打个比方，就是月刊变为双月刊了，一年的定价不变，所以收入不减半

shen315hu727

思路： P：due to cost increased, the number of issue decreased to half of the former number,
Quality, quantity, price will not change
C: Profits will decline.
There must be some change......relates to the revenue, cost of profits.



Which of the following, if true, provides the strongest evidence that the magazine's profits are likely to decline if the plan is instituted?

(A) With the new postage rates, a typical issue under the proposed plan would cost about one-third more to mail than a typical current issue would. 5/4*1/2=5/8 < 1 So the cost reduced, more profits. OUT
(B) The majority of the magazine's subscribers are less concerned about a possible reduction in the quantity of the magazine's articles than about a possible loss of the current high quality of its articles. Quality VS quality, nothing to do with the costs. Since no change for that. OUT
(C) Many of the magazine's long-time subscribers would continue their subscriptions even if the subscription price were increased. Strengthen what the market research expects. OUT
(D) Most of the advertisers that purchase advertising space in the magazine will continue to spend the same amount on advertising per issue as they have in the past. If so....less revenue from ad, YOU ARE THE ANSWER!
(E) Production costs for the magazine are expected to remain stable. Been stated in the passage OUT