【每日阅读训练第四期——速度越障25系列】【25-11】经管 Blackberry!

TaoRs92

感谢~~没想到黑莓居然落到这种囧境。现在电子产品的竞争实在是太过激烈了。不知道几年后的苹果会如何。


time:1:55.39
According to Wall Street Journal,Blackberry may consider sale this year.
Blackberry had new products in January but failed to attract more customers.The company cut some jobs and may tend to sale these days.
Its stock prices fell and was overtaken by Microsoft.
The news did not be confirmed yet.
_________
time:0:57.57
How long can Blackberry sustain?
The cash situation of Blackberry.
The company may run out of cash in November 2014.
___________
time:1:34.92
Blackberry decided to reduce costs in many aspects to slow the speed the company spending the cash at.(but these actions can also cost much)
Blackberry has patents and many big corporations are using its software to run the internal-company email systems.These all are worth real money.Blackberry need to find their bidders soon.
__________
time:1:49.87
Blackberry's largest stockholder,F,considers to buy Blackberry for $9 per share.
Analysts were skeptical whether this deal can be done,because the price is lower than the trading price.
Blackberry decided to consider an alternative strategy,including sale.And it is considering a supirior buyer.Before it run out of cash,it will keep looking for a better buyer than make deal with F for its stockholders.
__________
time:1:31.28
The bidding conflicts.The private equity choice.
The running situation of Blackberry in recent years.
It gave up consumers and focused on corporate consumers.But this plan failed becasue"Bring Your Own Device"--when employees of companies choose Apple and Android,Blackberry failed.
Also,IT removed its restriction on non-blackberry phones.
Blackberry delayed its new products.When coming to the new paltform,the sales were disappointed.
____________
time:6:14.97
Blackberry's anouncement:may be a signal that they're looking for sale.
Blackberry used to be very successful.(examples and discriptions)
The reason why Blackberry were not successful in recent years:
Blackberry went out of fashion becasue it could not be used like a smartphone.
The company failed to make alternative strategies to chase Apple and Goolge.
The influence of sale:Blackberry need other bidders or corporators to get out of the trouble;will stockholders leave blackberry?
Buyers will fouces on Blackberry's patents.Is patents can really mean real money and its value may double or even quadruple if Apple or Google or these kind of companies plan to buy.
What can we get from this thing:techonology advance--competition without sentiment.
The advice to Blackberry:consider whether there are other values of the company,rather than only its patents.

nancyren

Time2:2'31
Time3:1'16
Time4:2'06
Time5:2'08
Time6:1'36
Obstacle:6'37

啦啦噜啦啦

[2:02]Blackberry is going to lay off 40% of their employees in all departments. Analyst says that Blackberry may make new strategy including a sale.
[1:12]Blackberry is going through a very difficult period. It runs out half billion every three months which means it may run out its 2.6 millon until the end of 2014 November.
[1:36]To slow the speed of its money burning, Blackberry has to cut its costs. Therefore, it lays off its employees and move its focus from consumer market to business market. However, less business means less revenues. It also has some attractive points. It has some thing that worth real money. Its potent worths 2.25million. Plus, its huge subscribbers systems is attractive to its bidders.
death spiral : 死亡陷阱。
[1:35]A Canada company is going to buy Blackberry at 9 per share which is a low price. The conpany announces the deal will benefit shareholders. However, Blackberry is waiting for a superior deal.
[1:20]If Blackberrey does receive mutiple offers, a bidding war would come out. A person announces he will consider to buy Blackberry. If that is true, it will be a big relief to Blackberry. Because Blackberry does face a big challenge. It loses its market share on corporation market. Its new phones do not sell well.
[5:16]
a brief summary of its history.
explain why it begins to lose market share.
the most attractive part to its bidders.

344531519

1'24 [204WPM] The BB is lay off its employee, some think this action is a indication that BB prepare itself to be sold.

BB's performance in mobile market is poor in recent years depite its effort to win customer from APP and GOO.

0'50 [212WPM] The Canadian mobile maker is in great pain losing the market share.The BB is about to use up its money

reserve.

1'18 [191WPM] BB tries to slow down the speed of burning money by laying off employees and switching to business

customers.So to cut expense. But BB have no debt and own some really valuable assets which proved to be attractive to

bidders.

1'28 [171WPM] One of BB's shareholder provides an offer to buy BB, and a special commitees is set up to consider the

offer. The commitee has not yet made a decision.

1'01 [214WPM] It is reported that the founder of the BB is communicating with a PE company to get an offer,which would

be a relief for BB and a challenge for FairFax. BB announced to focus more on business customers but the business market

is also highly competitive. Companies nowadays allow their employees to chose their preferred device because the APP and

GOO device improved a lot.

4'31 [182WPM]
Main idea: BB's fall
Author's attitude: Neutral
Structure:
1.BB hire IB to eveluate its strtegy
2.BB was once the icon of the internet era
3.BB's device fall behind the time
4.BB is considering to sell itself.

几米的世界9

交作业咯，这些是报名小分队之前的作业，感兴趣的挑来做做，以后的会每天跟进！加油！

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Time2
Blackberry has a recession recently and it slipped below Microsoft in worldwide sales, so that it has to layoff its employees, even though Blackberry has tried to do something to save itself and to attract more customers.

Time3
There are many employees are going to lost jobs in BlackBerry. BlackBerry even cannot sustain itself because it is burning through half a billion every three months. If this trend continues, BlackBerry will breakdown soon.

Time4
Big parts of what BlackBerry can do now are to reduce cost as large as possible and to limit its market to the business customer, a market needed less advertisement expense. Consequently, BlackBerry has many patent that can bring lots of cash for it.

Time5
BlackBerry's largest shareholder, Canadian insurance company Fairfax Financial, hopes to buy the smartphone maker for $9 per share, namely that BlackBerry has the option to go pricate. However, BlackBerry will not take the option, because BlackBerry is looking for a better choice for its stockholders.

Time6
BlackBerry has recently struggled in corporate market, but when Blackberry 10 put into the market, its sales are disappointed.

Obstacle
The pace of technical change is so quick that any sentiment is not allowed. Take BlackBerry as an example, it was so popular because of its email function for its users. However, as an once-pioneers of technology, BlackBerry fails to anticipate its competitors Apple will launch iPad and other advanced devices and fails to put a competitive product to compete those advanced products. Now, BlackBerry continues losing money, so it needs to do something to recover or wait for a good chance to save.

鸢尾yuanwei

Thx 小鱼~~~~
Speed
1‘38
1’12
1‘55
1’55
1‘39

silkagelx

obstacle-5'28
main idea:
the blackberry crumbled beacause it fall behinde the time.Compared to the smartphone like iphone or android,it lacks a majority of functions that the comsumer would.
attitude:negative
time2-1'58
time3-59'
time4-1'24
time5-1'52
time6-1'22

WindyMM

Rephrase 1:
Blackberry loses the competition from new technology of touch screen, gesture and voice control devices.
TIME2: 01:59
Blackberry faces to big economic problem and will layout 40%, and the market share of its latest operation system is far below the Microsoft Windows, Apple and Android worldwide.
TIME3: 01:12
Blackberry is assumed will run off till Nov 2014 according to its continuous lost.
TIME4: 01:50
Blackberry tries to release its decline through lay off, decrease the numbers of phone types, cut down the operation cost and change to business customers which can help decline the marketing expenses. However, blackberry still has lots of patent which can make it survive for a while.
TIME5: 01:53
Fairfax is interested in blackberry, and wants to make it a private company, but blackberry is waiting a better sales price till Nov 4th.
TIME6: 01:33
There are several offers to blackberry, but it is big challenge for buyer. They want to change the key sales channel to companies which will provide different choices to their employees, but major employees will choose Apple and Windows systems. Also, more and more companies open the e-mail system to other operating system due to employees’ requirement. Finally, blackberry delayed its new operating system launch, and also did not get the good sales performance.
Paraphrase7: 05:03
Blackberry will be sold out finally. Several buyers are interested in the acquisition.
Blackberry is successful due to its excellent e-mail function which made it popular in government use. However, when the smart phone shows up. more types of information sharing, such as twitter, overcome the e-mail and make blackberry lost its advantages.
Blackberry did not move forward when Apple and Windows is rising, and just as the disappearance progress of SONY walkman.
Blackberry attracts the acquisition due to its fruitful patents which is valued more than 2.6 billion USD. Actually, blackberry has other values to its future buyer.

铁板神猴

hgi1012 发表于 2013-9-26 20:32
检讨一下啊，都木有坚持    我又来了

后来坚持了么 加油啊~~

铁板神猴

kaye523 发表于 2013-9-29 09:17
有事粗门 两天没做了。。。。

speaker: 触屏打败按键

拿下LSE！加油 ==+