【每日阅读训练第四期——速度越障25系列】【25-11】经管 Blackberry!

Dora7

TIME2: 2'08''23
SAN F report that blackberry plans layoffs of up to 40% workforce.
blackberry recent imformation
compared with windows, IOS,android....
TIME3: 58''89
the company can sustain itself only 16 months.and will go bankrupt in 2014
TIME4: 1'45''38
cutting ost in employee cuts,devices,operate,market and advertising expense
method : patent (2.25billion)and 70million subscribers can attrcative buyers but when is a question
TIME5: 1'46''93
FF hope to buy blackbeery for $9 per share,and go private .but blackberry is looking for a better alternative before NOV.4
TIME6: 1'35''71
the deal will be a big relief for blackberry and a big challenge foe FF
emplyees will choose iphones and android phones.

OBSTACLE:6'32''11

pgjason

1'40"
1'06"
1'35"
1'20"
1'55"

4'47"

Black berry hired JP morgan and some capital company to announce its stragetic review, seeking for potential buyers.

BB used to be a very secure and helpful palteform, but the emerging smartphone companies make BB not attractive to end-users.

BB is hoping bidders to find BB's values other than its patent portfolio.  

謝謝小魚~

君君爱TS

obstacle00:05:20.28        00:13:45.89
6        00:01:41.29        00:08:25.61
5        00:01:29.40        00:06:44.31
4        00:01:43.00        00:05:14.90
3        00:01:15.18        00:03:31.90
2        00:02:16.71        00:02:16.71
obstacle:
the decline of the RIM
blackberry is very popular once because it can send emails quickly and represented coolness and status.
However, peole stopped to use the blackberry because it do not allow customers to enjoy tweeter, facebook, games and books.
The company may have to sell its parts in order to survive and the most valuable content of the company is the patent department.

zxppx

iamyingjie 发表于 2013-9-26 00:02
晚了一步。哭。。。

25-11

谢谢小雨，这下对黑莓的了解“多多”
1. 2-08
Following a large amount of layoffs, Blackberry may show us that it will be sold at hand. It has 12,700 employees, and last year it cut 5000. Because of the rapid development of other smartphone companies and the slowdown of of improving technology in Blackberry, Blackberry lose its famous status as the industry pioneer and now only has less than 3 percent of the smartphone market.   
2. 1-01
There are thousands of people will lose their jobs, because Blackberry is losing its market share. The question is how long the company can last to support the rest employees under the present situation. Maybe just sixteen months.
3.1-36
In a bid to countervail the rapid cash-burning speed, Blackberry makes some strategies, such as reducing the operation fees and aiming at business customers. Even though large layoffs will cause short term costs, Blackberry need to do right now. Luckily, Blackberry still has no debt, can attract potential investors with its patent production in the share market, and owns a large base of business customers, needing a long time to build.
4.1-48
Blackberry's biggest shareholders, Fairfax, is going to buy Blackberry at a price of $9 per share, after Blackberry showed its report of lost revenue and large layoffs in the last quarter. The price is really low for a once predominant company, and the deal is not done, because Blackberry is searching a superior offer from others.
5.1-21
If the deal was made, it would be a relief for Blackberry and a difficulty for Fairfix, suggested by some people. Even though Blackberry changes its mind to business customers, the transformation doesn't make sure that Blackberry will gain more opportunities, not only because other smartphone companies are working hard to improve the corporate email system, but also because corporations are eager to give their employees more freedom to choose their phones.
6.5-40
Blackberry, used to be a famous phone made by RIM, is now losing its popularity in the morden market, because other smartphones, such as Iphone and Sansung, are growing so quickly that many customers are interested in them. The bad news for RIM is that its share price is decreasing, even though its core patent that attract Apple, Google or other smartphone companies so much is worthwhile to invest for some bankers. As we know, now RIM is changing its strategy to attract some bankers, but the real core competence shouldn't just be the patent.

ttiinnaa

……心虚……似乎花的时间普遍是大家的2倍左右……………
呃，今天刚刚报名，第一次参加。请多多指教了！（鞠躬）

part1 speaker
1st listening
BB's XXX implies that BB's most attractive character,button keyboard is now challenged by many techs like touch screen of iphone,google glass etc.People tend to use voice, gesture, facial expression to interact with computers&phones.
However,it's not easy for all people to change their habbits so quickly,so BB may not be out of mkt so soon.
Gesture was people's habbit and now it's back.

2nd listening
1.BB had some bad news and it's up for sale.
2.Why? Because a new area started by iphone occured. People tend to use gesture to  interact with machines rather than buttons or keyboards, BB's most attractive character.
3.Facial and voice interaction are also getting popular.
4.However,BB still holds out for it's not easy for people to change their habbits so quickly.
5.Decades ago,XXX is an original form of gesture interaction.And gesture now is back.

still unclear: clapper?
problem: hard to express effectively and quickly.

part 2:Speed
1. [2'42]A signal for a sale of BB is released by the information from different media  a layoff of 40% of BB's employees,coupled with worrying statistics like dropping mkt figures and stock price.

2.[1'14]BB will run out of money in about 16 months if it keeps losing money as did in the past three months.

3.[2'15]BB is cutting off employees and focus only on the business customers to slow down the cash burning.The author doubts whether the first measure will be helpful for it will result in a short-term increasing of cost to pay fired people. BB's still worth a lot for its valuabe assets, especally patent,which attract lots of buyers.

4.[2'47]Fax Company offer to buy BB at $9 per share, which is very low price just after BB's seasonal fiscal report issued and showed a terrible performance for BB.BB is  still considering, looking for a superior buying offer.

5.[1'48]News implies that BB is looking for bidders. But the author points out that the purchase will be a burden for its buyer for 3 reasons.First,some corporate make their staff to choose their phone. Secondly, the compititors are now paying more attention to this mkt.Thirdly, BB's latest phone, whose issue delayed several times thus losing customers, finally launched but didn't sell well.

part 3 obstacle
[9'55]
1.It can be implied that BB is up to sell part of its biz
2.history of BB's development.
3.iphone,tablets etc. occured with mutiple fuction beat BB.
4.Why RIM failed?Because it didn't foresee and what's worse,didn't repsond quickly to the Apple products.
5.Although BB didn't directly anounce its plan to be sold, RIM is to sell at least part of BB for it has no other option.
6.What attract buyers most is not BB's operation,but its patent.
7.BB's story teach a lesson:slow progress  in the extremely changing tech field will definitely end up like BB.
8.BB's stock price keeps going down, and BB should show its value in operation rather than its patent to bidders.

淡淡罗

T2:  285  1'33  B is expericing a same sircunstance as N and A.
T3: 176 43  How much does B still left?
T4：  248  1'06 B‘s plan for slowing down the pace of cash burning.
T5:   1'16 F underestimate the value of B.
T6:  216  1'01 It seemed that B has run out of it's energy.
T7:  824  4'02

饼干小熊

T1 3'16
T2  58'
T3 1'59
T4 1'43
T5 1'15
T6 6'18

peby1223

time3 1:19
time4 1:56
time5 1:59
time6 1:26
obstacle  6:45

lyrsilvia

Speaker:
Tech. consider
a year decline;
mini button-->touch screen
voice& facial expression; gesture control

Time 2:  1'41
blackberry are laying off employees to be more attractive to customers
the competition in this field is so intense. blackberry are suffering from decline
sb. said blackberry will finally replace by windows
Time 3: 51'
estimate how long it will take for blackberry to fun out of money
maybe Nov. 2014
Time 4: 1'27
blackberry slow down, cut employees, reduce cost in order to stay beeter in the field
patients of blackberry will attract bidder
Time 5: 1'23
Fairfax want to buy blackberry for 9 a share
the stock price just run below 9 slightly
the boards are deciding to act
but the buy is not conformed
Time 6: 1'11
if there will be more bidders, it will be better for blackberry, but not for Fairfax
blackberry's current situation is not good.
Bring Your Own Device; intense competition in security
new product did not save the company as expected
Obstacle: 4'38
the outdated RIM: first really advanced, but after twitter replace email, it just out of style
patents for sale
slow improvement
should convince investor their value but not just patent value

I really enjoy today's topic~Thx a lot~~

haiyanrosa

2'59''
1'07''
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2'
1'43''
6'22''