【每日阅读训练第四期——速度越障25系列】【25-11】经管 Blackberry!

123erin

25-11
Speaker
        Blackberry was once very popular for its buttons. However, when iPhone came out in 2007, the telephone and tablets shifted to touch screen. Now, Google glass uses gestures to make control. More and more new technologies will come out and the button era is fading out.

Speed
1.        0:2:40.09
Blackberry is planning to lay off 40% of its workforce. Besides, its stock price is declining quickly. All those phenomena are signs that interested buyers. However, Blackberry did not make any comments so far. Another large handset company Nokia has been bought by Microsoft, indicating the consolidated system of Google Android and Apple IOS. Blackberry only accounts for a very small percentage of market shares.

2.        0:1:24.69
The 4500 soon-to-be lay off staffs know the pain of Blackberry better. However, the remaining 7000 employees wonder how long the company can sustain itself. The answer is 16 month if it still lost money at the speed of last three month. The corporation lost half a billion in the past three month.

3.        0:2:3.18
The Blackberry said they will focus on business customers rather than consumer market, which means that they will lower marketing and advertising cost. Besides, 40% lay off will also trim the cost. Although the company just has 2.6 billion, they did not have any debt. Moreover, asset in the company is worth about 2.25 billion. In addition, Blackberry is one of the companies who own the most patterns, over 70 million.

4.        0:2:36.58
One of Blackberry’s largest shareholders, Fairfox, an insurance company, wants to buy the company at 9 dollar a share. The news came out three days after Blackberry announced to lay off 40% of labor force. However, the deal is not done yet, Blackberry will wait until Nov. 4 to make a further decision.

5.        0:1:57.73
The founder and former CEO of Blackberry is contacting a firm to buy the corporation. However, if the deal of Fairfox is done, it would be a relief for Blackberry but a real challenge for Fairfox. Although Blackberry decided to focus on business customers, employees allowed to choose their own devices are selecting Android and Apple phones. Besides, Apple, Google and Microsoft are working to enhance their phone security. Blackberry 10 is considered the new system to change Blackberry’s fate. However, it does not work out smoothly.

Obstacle:
        0:6:40.05
        Blackberry hire analyst from JP Morgan to evaluate their company and got a depressed answer that they may need to sell part of their business. Blackberry was once an icon of the Internet devices, it provided quick email service, and security enough to be used by the government. However, it underestimated Apple’s devices and lost the best time to orient their products. What attractive to other companies is their patterns, Apple is one of those companies who wants to buy its patterns in low price. The stock price of Blackberry kept going down, which makes it more disappointed.

tkl

2’28(难以相信，我我竟然看了这么久  这篇应该是1’30的速度啊！！！！！)
Blackberry fail in smart phone business and have to slash a large number of employees
The news that blackberry is trying adding attractiveness for sales spread across
57’’
The condition of blackberry now (whether it have enough cash to support the deal)
1’30
All that blackberry did is slowing cash away
Blackberry have no debt and its patent is valuable and that would make blackberry attractive, only if the time is right.
1’29
The largest shareholder of blackberry try to private it at a low premium
1’24
If the faxfair dear go through ,  it may save blackberry now but there are still many challenges that blackberry need to face

750750

1min38s
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4min48s
黑莓由于没有适应智能手机的飞速发展而丧失了竞争力
现在公司正面临着被收购的命运，然而其最具价值的是他的各项专利
现在公司需要向其收购证明其公司本身也是具有价值的

雪满山中8899

1、2-47
    Blackberry faced a crucial situation including the shrink of share and loss of market share. It is said that the company is about to carry out layoff and sale.
2、1-31  The company need a sooner sale other than a later one to sustain itself.
3、1-44 Blackberry announced the news amid mainly to reduce its fare, tax ,as well as operating costs
4、2-28 After BlackBerry announced a brutal financial report, its shareholder hopes acquiring the company .
5、1-58 it will likely be a great relief for Blackberry if the acquisition could be carried out. But there still are a variety of challenge the company will face.  
检讨一下，今天做的不认真，句子组织的也不好。计划：时间充裕的时候一定要对照原文仔细推敲写的句子。

昨天在WORD上写完了也发现断网了，今天补上。

Talitha

time1: blackberry declined for a year. Blackberry faced strong competition from Iphone. The trend was going towards buttonless.

time2:2'20: Due to decline in the sales, Blackberry forced to layoff thousands of workers. Blackberry struggled to woo consumers for their new products.

time3:1'25: Blackberry is losing money rapidly. The money it has only able to sustain until November this year.

time4:1:56: Although the cash burn rate is fast, Blackberry still has 2 billions worth of patent to sell.

time5:1:55 Fairfax, a insurance company planed to buy Blackberry's stock $9 per share. This is lower than what it worthy in the market. Fairfax planed to transfer Blackberry to a private hold company after it takes over.

time6:1'38 If Fairfax buys over Blackberry, it will face challenge but it is a relieve for Blackberry. Many companies allow employees to bring their own phone.

time7:6'42
Introduction: Blackberry may have to sell some parts to other companies in order to overcome the current problem

Bodies: Blackberry was once a phone that could do multiple things. However, as Apple, Googles and other competitors started to have new products, Blackberry became useless.

Conclusion: Blackberry should focus more on its operation thank its patents.

旧未来

1 B 01:42
2 A 00:58
3 A 01:26
4 C 01:32
5 A 01:25
6 A 05:37
Having the glorious achievement in the last decade, the Blackbeery have to solve the problem by selling some parts of busineess.
Blackebeery lead a fashion --accepted as a signal of the status--by its email/phone device before.Unfortunately, it seemed less likely to respond to the technological changes triggered from the Apple, such as movie,music service.
What the most charming part of Blackberry is its patent rather than operation of the company,however, the patent is not enough for the bidders pursing a deep value.re
The reminder we can get tecenological changes will leave no room for the sentiment.

jokerking

speed:     1:2.08      2:0.56     3:1.33     4:1.36     5:1.22
obstacle:  5.45

gyb192483

谢谢小鱼！

SPEED
TIME2: 01'27'' Blackberry laid off 40% of its employees, an indication of the company sale. The company doesn't confirm the sale. Its smartphone market share is only 2.7% which is low compared with that of Android and IPHONE. Windows may be the potential acquirer
TIME3: 00'47'' 4,500 People will be sacked and 7000 will be remained. The problem is that how long can the company sustain these 7000 stuffs. It is said that the money the company has can only sustain the company for another 18 months
TIME4: 01'09'' The unemployment is the one of the way to lower the speed of burning cash. But as the cost of the salary is down, the avenue of the company also decreaes. Blackberry company doesn't have a debt and its patients are worth money. As a result, eager buyers indeed exist. The only problem is when the action is going to taken
TIME5: 01'23'' the largest shareholder of the blackberry company, Canadian insurance company, wants to buy it with the price of 9 dollors per share. The CEO of Canadian insurance company said that it will trigger the new private era and wil befenit the shareholder immediately. But Blackberry company has his own opinion and tries to find other solution before 04/11 when the Canadian insurance is going to offer the proposal
TIME6: 01'00'' The former co-founder wants to buy the company too. Then the Canadian insurance company will face a challenge. Multi bidders means a battle will break out. Blackyberry intends to save the company by issuing system 10. But the result is disspointed

Obstacle: 04'50''
Main idea: blackberry company may be sold, the reaosn to be sold and the potential buyer
Attitude: neutral
Structure:
==> Blackberry hire the financial organization to calculate the financial status. It is an indication of sale
==> Blackberry used to a giant in the smartphone market, even the government relies on it
==> It failed to compete with Apple and other smartphone supplier, especially after the IPHONE bring about the ipad
==> The same story ever happend to SONY walkman
==> The company is worth 6 billion while its patent is worth 5 billion.  The patent is most attractive part for the bidder. It is a good chance for apple or google to buy the patent. That is also the reason why googles bought MOTOROLA last year
==>  The sotck of blackberry drops and they need to convince the investor that they have other advantages except for patent

tanklance

01:25/285 words
Time2: Blackberry
The Blackberry is facing a difficult situation to sold the company at a price of 47 billion dollars. Meanwhile, it have to lay off almost 40% employee to reduce the labor cost. The market has a negative view to the future of Blackberry, as a result, the share price of it experienced a small jump after the new release. The current situation of this famous mobile device company is expected to be the consequence of a unsuccessful new products launch recently. People believe that it will be a good news for Microsoft, another company facing difficulties in mobile device industry.

01:21/176 words
Time3: The cash-flow of Blackberry
The market concern about the current and future cash-flow of Blackberry, in order to evaluate how long will the company sustain himself. If they spend money at the speed of 0.5 billion dollars per month, consider the 2.6 billion dollar in hand, the company will be out of cash in 16 months, almost around the November in 2014.

02:00/248 words
Time4: The solution of Blackberry
The Blackberry has to slow down the money-burning speed. They may consider reducing the labor cost and decrease the operation cost. While at the same time, they are better to change reallocate their resource from consumer market to business market, where the expenditure of marketing will be greatly saved.
As Blacckberry currently has no debt and no cash-equivalent  asset, some bank value the company 2.25 billion dollars.
Another point has to be taken into consideration is the patents it holds. The sold of patents will attract many bidders.
The company needs to take the action immediately.

01:40/251 words
Time5: Blackberry goes to private
The current biggest shareholder of Blackberry, Fairfax Financial, are planning to purchase the remain share at a price of 9 dollars per share. But the board of the company are still seeking a better offering to maximize the shareholder's benefit.

01:02/ 216 words
Time6: The potential bid war
The potential bid war is coming. Some PEs are interested in this target, while the FairFax is still seeking a totally control over the company. So if the FairFax becomes the winner of the war, how to save Blackberry will be a great challenge. In addition to negative financial disclosure, the company is also facing the decline in the share of corporate market, where Apple and Android-based device manufactuers are carnibilize its share. More corporate IT departments are applying security tools based in iOS and Android system.

03:16/824 words
Time7: What's up with RIM
Rim is facing a difficult situation nowadays. It used to be a shining start-up from Canada and then got famous in the global market for its expertise in e-mail and security, especially in the corporate market. But with the development of Internet and emergence of Twitter, sending mail has been regarded as a no-longer cool behavior. So the RIM lost its former advantage. The failure of Playbook is another bad try in mobile device, and it led to the stockpile in its warehouse.
Many bidders are interested in RIM's patent, not the company itself. The potential price may be 10 billion dollars.
RIM is a good case for technology company to learn how to position themselves in dynamic market. Change does not change, or you will die.

kaye523

有事粗门 两天没做了。。。。

speaker: 触屏打败按键
t2 <285> 2' 19
t3 <176> 1' 07
t4 <248> 1' 49
t5 <251> 1' 45
t6 <216> 1' 36
obstacle <824> 6' 06