【每日阅读训练第四期——速度越障24系列】【24-03】经管 Yahoo!

饼干小熊

A1 6'11
A2 4'21
A3 5'24

铁板神猴

1'23''
1'26''
49''
1'17''
1'17''

4'33''

伪文艺青年

time 2:00:01:57.48yahoo will buy tumblr for 1.1 billion cash; the new ceos mayer do it in order to revitalize yathoo, becease the tumblr have lots of younger customer. this action can attract youger people and increase audiance by 50%

time 3:00:02:56.77tumblr now have 10 milion visitor per month and can gain more than 13 million cash. Yahoo's cfo have analysis yahoo can gain the benefit by 2014.when mayer became ceo, the shares had risen 70%.

time 4:00:01:23.28

time 5:00:03:05.02

time 6:00:01:12.15

obstacle:00:08:19.45

TaoRs92

time:2:51.01
Yahoo made acquisition with T.Yahoo's strategy is that T will run as a seperated business rather than become irrelative or incoporate.T may help Yahoo improve its development in Social and Moblie field and this is a long-term goal.
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time:2:30.71
This acquisition is a big bet.Though T has the ability to boost revernue in the future,analysts think that it is a risk for Yahoo to pay so much money to perchase it.Yahoo's CEO said this acquisition is an exception and Yahoo will not do similarly perchases.
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time:1:42.08
Yahoo's targeting tools.What will Yahoo do to T.（这里我有点没看懂，印象最深的就是那个adult content，，囧，等小分队全部做完再重看一遍）
Other tasks leave to K,its founder.K regards T's perspectives more important than the money he could get from this acquisition.
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time:3:14.30
Five questions about Yahoo's acquisition of T
1 where dose T fit Yahoo's strategy
As a social blogging platform,T can improve Yahoo's audience.T can add coolness to Yahoo.And how to keep it cool is Yahoo's challenge.
2 what is the future role for T in moblie field
Nowadays people update their photos on the Internet.T will improve Yahoo's ability to compete in moblie field with Google and other companies.
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time:2:58.07
3 how dose T think about the negtive reaction of its users
It is a normal condition when social companeis try to revolt.This kind of reaction can be seen in other examples.（这段也没看太懂）
4 what is Yahoo's strategy of T
Taken Google and YouTube as an example,Yahoo will leave T alone.
5 what is the future perspectives of this kind of tech sector acquisitions
Successful acqusitions are fewer than failure acqusitions.While YouTube and Android really benefit Google,there were also many acqusitions failing to help Google's running.This kind of big perchase will not happen frequently.
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time:8:08.11
The fact that many users of T held negtive reactions about the acquisition.
Cites the theory about consumers' loyalty.Consumers will choose to leave or express their uncontent.
Loyalty is the key of T.Without the loyalty of its users,T will fail in the future.
Yahoo is trying to regain the loyalty of T after its acquisiton.
But if it is easy to choose exist,the loss of users will kill T as well as Yahoo,so the condition is not very positive.
Yahoo's strategy now is to leave T alone.To limit the exist.
But Yahoo's silver bullet strategy should be changed.Yahoo should enhance the users of T,rather than just avoid the exist.Yahoo should also use T to reform itself,make benifits of T,rather than leave T alone.
Lists many examples about successful corporation between big companies.Disney learned to reform from its parterner.And this kind of corporation is the basis of a successful acquisition.And Yahoo should consider this strategy to reform itself,change itself through this acquisition of T.

veronicazlx

1．1’56
Yahoo bought a blogging company Tumblr, trying to reverse its shrink tendency.

2. 1’41
Though the CFO of Yahoo believed that Tumblr will help boost Yahoo’s revenue in the later years, the real effects of this M&A are still unsure. Yahoo has always trying to buzz-worthy start-ups.

3. 1’09
Yahoo needs to change Tumblr’s reputation as Tumblr used to contain adult content on its website. The CEO of Tumblr will remain there and he seems to be interested more in Tumblr’s prominence rather than money.

4. 2’14
Yahoo wants to expand its audience and to make its mobile strategy more “visual” by the acquisition of Tumblr.

5忘记计时
They suggested Yahoo to be hands-off and to leave Tumblr along rather than change it. Though Google set successful experience of acquiring Android and YouTobe, many companies still failed even after the M&A.

6 7’04
>>Yahoo used to have a bad reputation of acquiring companies.
>>Hirschman wrote that consumers will have two possible choices facing declining institutions, one is to exit and the other is to change the institution from within. Choosing which one choice depends highly on the customer’s loyalty.
>>Hirschman’s words also suggested that though Tumblr has an easy entry, it may also have an easy exit.
>>So Yahoo needs to do something more than simply keep it cool. It should try to hold on the loyalty of users of Tumblr, especially those young generations. Yahoo can also enable the CEO of Tumblr to change Yahoo from inside.

nickychen

Time 2: 1'57" 327words
Yahoo acquites Tumblr to complement the deficiency in attracting young people.

Time 3: 2'20" 326words
Analystis thought $1b to buy Tumblr is a big bet.

Time 4: 1'21" 199words
prominence突出，显著
The CEO of Tumblr needs to fix content issues.

Time 5: 2'05" 361words
Tumblr fits Yahoo's strategy in expanding young audience. The battle in mobile industry is just beginning, no one is a winner include Google and Facebook.
(Steven Levy, a writer for Wired, dubs Tumblr an "image-enhancer" for Yahoo 认为T可以帮助Yahoo加强形象.  Tumblr provides Yahoo with a way to increase its content output by repurposing user-generated material, Levy said, adding that the site elevates a platform already loved by so many people 注意谁是adding的主语-Tumblr! . "The technological success for Tumblr, and now Yahoo, will be teasing content out of people for free.")

Time 6: 2'09" 326words
defect缺点，变节
revolt反感，反抗，厌恶
Analysts suggest Yahoo don't make radical change in Tumblr in case the audience will quit.

Time 7: 5'26" 908words
uproar骚动，喧嚣
The author suggests Yahoo thinking about reform instead of just buying a cool property.
(好句：- The uproar was bolstered by stories critical of Yahoo's earlier acquisitions, and fueled by rumors that Yahoo may introduce advertising to the popular blogging site.
- That deadly bullet might be dodged闪避 if more new (Yahoo) customers join Tumblr than leave, or if the loss itself can be stemmed如果损失本身可以遏制.
- With Tumblr, Mayer should instead see an opportunity that exists to build even greater loyalty by enhancing consumer voice within the platform, instead of just limiting exit. )

kevinlovett

speed
1 the article augues that yahoo put a larger investment into aquisition of a market than before, and the market that yahoo aquisit has potential revenue,anyway, this aquisition looks convincing.
2 the passage aruges that the aquisition od yahoo did indeed brought revenue for it, and share of market increased, then declined.
3 yahoo decides to take control of the content which must be banned after aquisition of market. and ceo of A seems to unhappy with yahoo's decision.
4 the article argues that the aquisition of T should listen to its original audience of T rather than control them.
4 the passage suggests that the author convince that yahoo will focos on field of image and the competition among all companies.
5 the author says that the aquisition of T by yahoo should make change to achieve success and other companies' aquisition prove to be successful such as google.

korn7777

2’10   Yahoo is buying T to revise the shrinking revenue during the recent sever competition. (To reach younger generations)
1’50   whether the deal will benefit yahoo is unclear, since the return seems to be insignificant to the investment.
1’00   several problems Yahoo might need to concern. 1, T was famous for its adult content (porn><). 2, T’s CEO K who is a self-taught programmer cares little about money.
2’10   Yahoo purchase T to increase the size of its target audience, 20-something. (regain relevance)  Also, according to Lieb, mobile technology has a bright future.
2’07    The best strategy for Yahoo is to leave T alone, as Google did after acquiring Youtube. The investment is not expecting break-even in short term, and many similar cases didn’t work out in the past.

7’30   !@%$#!!!!! 看不进去呢  ><    The success of the acquisition depends on whether Yahoo is willing to change.

AceJ

小鱼的文章，必须顶~~

Yahoo Buying Tumblr for $1.1 Billion
Time2: 2'14" Buying Tumblr will help Yahoo to involve more deeply in electronic media and to increase accounts by 50 percent.
Time3: 2'20" it may be a little negative for buying Tumblr to contribute revenues of Yahoo
Time4: 1'23" people worry about image issue, but Yahoo's tool can get rid of this. Last, author talks something about CEO of Tumblr

5 Questions: Why Yahoo Hopes Tumblr will Expand Its "Coolness"
Time5: 2'53" where does Tumblr fit into Yahoo strategy? Young audiences and keeping cool; what does the Tumblr experience say about the future role of mobile? Posting picture in mobile
Time6: 2'56" Why was there negative reaction? Change of content; how difficult it will be for Yahoo to make money with T? hand-off and leave it alone, content marketing, non-advertisement; tech sector deals running ahead of real value or going down? Most failed, YouTube and Android are exceptions.

Yahoo, Tumblr, and the Loyalty Factor
Time7: 7'39"
When Yahoo emerged T, Mayer encountered a problem -- negative reactions from original users of T.
Taken from the book of H, the theory about consumers' choices are up to their loyalty
T is a very free forum where users have a lot of loyalty, Yahoo wants to but it. However, as it is easy for consumers to go into T, it is easy to exit.
More Yahoo consumers join than leave or stemming lost can stop loyalty lost, but if Yahoo want to greater loyalty and make itself to be cool, Yahoo must listen to customers
The success of this deal depends on whether Yahoo is willing to change itself from the inside and learn from Tumblr.

yudihelisa

2'06
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