【每日阅读训练第四期——速度越障24系列】【24-03】经管 Yahoo!

f0070515

time1    1:45
yahoo purchase tumblr
analyst argues that purchanse of tumblr may not increase the revenue for yahoo
yahoo pay attention to its efforts as a social media
finally, the author gives the information about tumbir (its number of blog users)
the deal is expect to increase yahoo's audience by 50%.
time2    1:35
Mainly,arguing about the merits of the deal.
time3    1:20
tumblr'problems that yahoo have to cope with.
and yahoo's plan in terms of tumblr's advertising.
time4    1:52
discuss about the yahoo's expect toward tumblr and its purpose.
time5    1:58
cause of  negetive reaction among tumblr users
discuss about wether the deal overhead the real value
obstacle 5:30
the acquisition of tumblr will bring about user rebelltion
consumers' two choices: exit and go elsewhere
the core of social communities like tumblr
yahoo may do to maintain the coolness
whether it is good to leave the unit under independent management and promises
It is better for yahoo to reform itself after acquisition

lytymay

懒人记了第一段就懒得写了 这文章真合我胃口！
IT人士就是喜欢看看这种互联网产品啥啥啥的 多亲切！
要是考试也考这类的就笑趴下 哈哈哈哈【滚去啃越障！！！

1. 2:30
yahoo purchased tumblr → make up the shortage in social networking
yahoo although still one of the most popular websit, the business has been decreased for years.
need to find a way to face the challenge from google and facebook.
tumblr is a chance. and the CEO promised tumblr would be treated as a seperated business.
2. 2:36
3. 1:28
4. 2:26
5. 2:25

tzhou7

2:13
2:11
1:21
2:45
2:20
obstacle
7:52

Victoriagirl

还是先占着吧，要不然就好后了
01'51 Yahoo buy tumblr for $1.1 billion,which shrink the revenue but increase the audience.

02'04 The big premium is a bet for the Yahoo,but the shares increase since Mayer became CEO.

01'24 Yahoo won't insert many  porongraphic blogs in the Tumblr and won't insert ads in it.
y
02'26 Two questions about the Yahoo.
      Where does Tumblr fit the Yahoo stategy?Because it wants to expand its audiences.
      What does the Tumblr experience say about the future role of mobile?
It will increast in the role of the imagery.

01'50 Tumblr has a indie feel to it.
      Tumblr will be non-advertising.
      The imitate may be not successful as Google.

05'07 When facing decline in institutions,people have two choices: one is that people exit  and go elsewhere,another is that people are loyal to the society.
     If people choose to go elsewhere,both Yahoo and Tumblr will die.But if more people join the Tumblr,both Yahoo and Tumblr will have a bright future.
     Yahoo can't be cool to Tumblr,and it plays a role in the investor.
     The success of the deal depends on the listening to the new users.

Vivian1091

8/29 #1

I am freshman here and I am trying to figure out a proper way for me to take notes. So tired today and I will  make up homework the day after tomorrow cause I have to visit my relatives tomorrow in a different city. At the first stage, I prefer to increase intensive reading skill, so I might make abundant notes and will see whether this way works out.

[time 2]
main idea: yahoo acquisition and how do others evaluate this behavior
structure:
1. Yahoo, announce this deal, attitude: independently operated
2. largest since Mayer.
Analysts: overpay, no revenue for years, plug a hole
RBC: long shot,long term but fits into Mayer's turnaround strategy
M : help Yahoo develop Social and Mobile presence
3. into to Tumble
4. attitude of the author: revenue decline caused by rivals, increase the andience

This article focues on an acquisition of Yahoo and how do others evaluate that. At the very beginning, the author shows us this news and attitude from Yahoo insider. One of the main points is that this acquisition is the largest since  Mayer took the reins with his certain goal to reverse a long decline in business and Wed traffic. Is that good or bad? Some thinks that  T won't bring any revenue in close future, but others consider this behavior fit into Mayer's strategy. In the last part, the author give his opinion----this deal is expected to increase the audience.

We can infer from this passage that Mayor attribute Yahoo's decline to a lack of product in social media and they want to reverse it by acqusition through which Yahoo can compete with Google and Facebook and thus win a place for Yahoo in social media. That reminds me of the knowledge learned from International business course. Acqusition is a quick way to extend business to an area which you are not familar. What's more, the CEO also noted that Tumblr would be independently operated as a separate business. That is to say, they won't try to integrate corprote culture immediately. Will that last for long ? Let's wait and see.

小鱼上树

Kya 发表于 2013-8-29 21:30
只看了Ob  提个小小的tips。。。。有好多空格被删掉了。。好多词都并在一道了。。看着好难受= = ...

改了捏，KYA总是会给建议，赞！你没说上面的同学顶着粘连的词还做了作业，真心感动！

sophie17

这楼是我滴~

Speed    T2-2.15min   

             T3-2.33min

             T4-1.33min

             T5-2.60min

             T6-2.47min

Obstacle  T7-5.98min

Bakltube

這個議題真是精采！

olivia瓜瓜

time1: 2m09s :The purpose of the yahoo inc to buy Tumblr and what it can gain from this corporate.

time2: 1m37s Yahoo want to through this buying to boost it’s revenue and there are many other acquisation examples .
time3  1m25s ;
The problem addressed to the yahoo is that the tumblr is a representive of sex sites and the advertising is a tough.
And the ceo of tumblr have no interest to earn money, but to let millions people use his product.
time 4: 2m13s : two questions “why tumblr fits yahoo ? Because yahoo want expand its audience How about the future of mobile phone ? the buy of tumblr mean that the bright future of mobile phone.   
time5: 2m04s :
1 the negative reaction of tumblr is that the tumblr is indie feel to it , if it emerge in the family it will have some negative reaction.
2 yahoo will let the tumblr separately operate .
3Are this tech deal are have value or calm down. It give different types examples.
Obstacle: 6m18s:
Different voice from the users comment the the acquisition of yahoo and tumblr.
Hirschman ‘s loyalty idea is that consumers always express two choices.
Yahoo actually is buying the loyalty of tumblr from young consumers.
If yahoo, let the tumblr independent manage it’s own, The royalty will not transform
Yahoo,should seize opportunity to transform it to win in the acquisition.  

lolitagrace

2-1'56
The yahoo purchase the tumblr to may impetus the revenue of Yahoo
3-2'36
what kind of way the tumblr bring revenue to yahoo
4-1'43
The k the founder of tumblr is not so interested in revenue of the company, instead the invention people use.
5-2'45
The yahoo purchase tumblr might consider develop its mobile visually, and its battles with google and facebook now already beginning.
6-2‘33
obstacle-7'30
It is significant that the yahoo pay attention to the customers' loyalty to tumblr.
The author suggests the key to success about the marriage is the yahoo should reform itself.