【每日阅读训练第四期——速度越障24系列】【24-03】经管 Yahoo!

sophia王晗

1'52.18''Yahoo would buy Tumblr and it would take a long time to make profit and the reason why Yahoo would do so
1'48.35''several views about wheather buying Tumblr is beneficial to Yahoo
0'43. 84''the only problem is the reputation of Tumblr and the method Yahoo would take
1'47.69''Buying Tumblr would enlarge the audience of Yahoo and can change the way people use Yahoo making Yahoo more competible with Google
3'39.92''the negative react among the native Tumblr users about the buying and the inference to Google's policy to Youtube
obstacle:
5'49.86''
there are two kinds of behaviours facing the buying out: turn to other medium or speak out loud to show their loyalty
the buying of Tumblr faces the same problem
the best way to succeed in operating Tumblr is not to change it but to change the Yahoo itself and cooperate with Tumblr

m1nt

SPEED
TIME2 1'30“   Information about the deal yahoo made to acquire tumblr
TIME3 1'20"   Media reports think the acquisition of tumblr will not bring revenue to yahoo
TIME4 0’45"   The image issue that yahoo has to face and how to solve it
TIME5 1'28"   The reason why yahoo bought tumblr
TIME6 1'30”   The negative reaction to tumblr

OBSTACLE 4'20“
News about yahoo's acquisition of tumblr
Users’ reactions about the news
Whether yahoo can count on tumblr users to stay in
Benefits that yahoo can get from the acquisition
The future of yahoo that related to tumblr

tsun9920

占座先！一会交作业！

百合倒影

继续占座~明天补上~

michellecch

先占座！！！！！！！！

tsun9920

speed
2'19''[327]: Yahoo spend 1.1 billion ,fifth of its cash, to buy T's blogging service, on purpose of boosting its social communication service with young generation.This event has not earn revenue for yahoo yet. Yahoo's business is declining due to its absence of social and mobile service. For this reason, the deal worth it. However, because its revenue is shrinking, yahoo needs to lift its revenue, but this deal seems not helping.  This deal is launched by its new CEO who intend to revitalize Yahoo.

2'15''[326]: T is popular, with tens of millions of monthly unique visitors. Analysts are questioning what T could bring to Yahoo after the merge. Yahoo expects the merge will boost its revenue in 2014.  Yahoo could boost the revenue of T by combining the website with its own sales force. But this action might be risky, because it might alienate its users, so it probably wouldn't provide a significant lift to Yahoo's overall revenue .
The CEO said the merge is an exception. It seems that they are not going to have a lot of similar merger in the future.
55''[199]: One of the issue faced by yahoo is that there are a lot of Porn contents in T. Yahoo's tool allows advertiser to zero in on specific demographics and contents. Yahoo want to vamp up advertising on T's dashboard. But T's CEO seems less interested in money than in the prominence of T.

2'49''[361]: Yahoo bought T's blogging service for 1.1 billion. Why does T fit in the strategy of yahoo? Yahoo needs to broaden its audience. What does the acquisition mean to mobile industry in the future. Nowadays, people intend to use social and mobile service to communicate. This deal suggests the future role of this industry. The battle is just beginning . Yahoo, google, and facebook, no one has won yet.

2'04''[326]: why do T's users react negatively about the acquisition? Other social website revolt has similar effects. The  miserable reputation of Yahoo's CEO of taking on new companies and doing nothing with them. An advice for Yahoo is do not make radical changes and leave T alone, otherwise the audience will defect. But Yahoo can build T's advertising model, and T could prompt Yahoo with T's non-advertising content marketing . Content marketing seems less alienating to  young audiences. Generally these mergers do not work. There are a lot of merger failures.


obstacle: [908]
6'22'': The react of users of T to the acquisition is not satisfactory. Why do they leave? T provides its members a rich medium to voice their views. In return, it enjoys their fierce loyalty.
But now they think Yahoo is betraying for buying that loyalty.
Where do they go? It seems that young users from 18-24 has less alternatives, as there is no similar forum.
Yahoo should not only limit the exit of its user, instead, it needs to  build greater loyalty by enhancing users voice .
It also needs to learn more through the acquisition and transform itself under the guidance of T.  
Recently , we have not see the will of Yahoo to make any change, but the success depends on it.

mozhiwanjia

1.29 basic information about Yahoo buy blogging service tumblr
3.30 Mayer became ceo
3.45
2.27
6.14
5.04
12.00

winghty

24-03
Time2-2:23
Yahoo buy Tumblr for $1.1 billion to compensate yahoo's declining revenue and to enlarge his audience in social and phone.
Time3-2:25
Yahoo pay ten times revenue for Tumblr.
Yahoo will not plan such a big deal recent
The Tumblr will benefit the Yahoo
Time4-0:58
One question that Yahoo should solve is the Tumblr's reputation that thought to be home of porn.
CEO of Tumblr will be remained
Time5-2:53
Where does Tumblr fit the Yahoo's strategy?
B/c yahoo want to enlarge its audience, not only the eyeballs but also the  demographic. What's more, to increase the content output
What's the future role about mobile?
Photo will be more important. Apps like instagram will be the mainstream. People love to upload photo about diner rather than words
Time6-3:11
Why The negative reaction of Tumblr user?
这一段不是很懂。好像可能是使用者不希望看到新公司无所作为？网络公司通病？
How difficult Yahoo make money with Tumblr?
Advice: leave it alone like Google to YouTube
Real value? Does company calm down?
Time7-7:42
The reaction of Tumblr community is not encouraging; users are afraid of Yahoo put more advertisement in popular blogs
Analysis of loyalty: exit and go or stay
Tumblr is a place younger can voice their view.
But it is Internet social community. 
Easy to in and easy to out.
So how can Yahoo make Tumblr users to stay?
This buying like joint venture in China
Tumblr is independent with its management
每天都在学习知识！都在进步！

云游

Speech：
NPR NEWS: Hi-tech giant Yahoo has bought out a more demographically young social network company-Tumblr.Risky these deal may be, Yahoo probably have not other choice but to seize this opportunity for its continuous growth.

Time 1: 2’00’’Investing 1.1 billion, an amount which is equivalent to 1 fifth its cash deposit, Yahoo has taken over an social web site Tumblr, which has a large visitor traffic but is less profitable, to regain its competitive edge within the internet industry.

Time 2: 2’30’’ Cough up什么意思？date the belle of the ball什么意思？on the outer bands of M&A.
Regarding the profitability outlook of this acquisition, analyst does not hold a very favorable attitude.

Time 3:　1’21’’ Considering some fractions of salacious content on Tumblr, Yahoo will have to find solution to deal with this.

Time 4: The languishing hi-tech giant Yahoo hopes to bounce back from the irrelevant position by absorbing Tumblr’s coolness trait. Beside, this merge is also made to prepare for the impeding battle on the Mobile terminal.

Time 5: 2’20’’ Despite the previous less successful acquisition process, Yahoo’s current merge do not receive too much high evaluation from analysts.

Time 6: 6’43’’ Taking over Tumblr, Yahoo will have to face a hand of challenges, especially how to deal with Tumblr’s original customer. It is suggested that rather than transform Tumblr after the acquisition, it would be wiser to let Tumblr-its customer as well-to transform Yahoo.

Kya

只看了Ob  提个小小的tips。。。。有好多空格被删掉了。。好多词都并在一道了。。看着好难受= =