【每日阅读训练第四期——速度越障22系列】【22-19】文史哲

李子要700

01.32
01.55
01.25
01.50走神了- -
01.55
09.10
又开始补作业了- -、

铁板神猴

1'43''
2'09''
1'27''
1'56''
2'16''
2'06''

8'01''

Lynsey玲

Obstacle 08:52
1.To deal with cross-country business in advertising industry is problematic.(Example)
2.The merger between Publicis Group and Omnicom.
3.The risk and benefits of the merger.
4.The transformation of advertising to online advertising push some agencies die out and large advertising groups,such as P&O,are taking part in this revolution.
5.The agencies' advantage of creating campaigns make them still in demand,although life gets tougher.
This encourages ad industry's consolidation.

LUCY小可

Thank you Elen!
I like them a lot!

2'29 the introduction of a Japan cartoon film about the childhood of a boy who love planning areplane
4'35 the story happened in pearl harbour attack; the hero like areplane as the same as the writter himself;
       the implication of one person who was spoken ill of in a episode  refers to the prime misnister at that time.------was crticized by some conservative critics
3'01 how Mcdonal choose its locations.
1'43 the countries and cities which McDonalds are in are stable economically and socially
2'35 how was the golden arch building designed
4'55 techonology killed the the golden arch building style and replace it with golden arch logo.
11'18 croos-country deals of ads company and online ads development indicates that advertising agency cannot return to its golden age

铁板神猴

sunflower542100 发表于 2013-8-4 22:51
第一次的练习，差点坚持不下去！！RC的小渣渣要努力努力再努力！！！！
P1 2‘20’‘ 心里没有静下来，一直 ...

一定坚持下去 加油~

dorisxxy

Time1---2’07”
-the true story behind the Miyazaki’s last film
-how it related to the warship
Time2---2’27”
-how the background of Miyazaki related to the film
-how does Miyazaki regards the history and warship

coconutmi

1.1:34
2.1:33
3.1:09
4.1:27
5.1:19

wensd1111

1 A 02:04
2 A 02:08
3 A 02:02
4 A 01:55
5 A 02:48
6 A 02:59
7 A 08:46
more merge in ad industry will come.
1, a merger between two industry gaint, the effect is long and wid, the deal happens in a party thought someone doubt the success merger, but the scale economy benefit is huge.
2,the internet ads is developing fast, this is a threat to the tranditional frims. firms could precisely locate their ads to the very customer. some firm such as, g&d doing the same business on its own.
3,different from original ads rules, the biding is the new rule and will be dominat the industry soon.
in the future, the original firms in ad industry will face more competition from various frims. but the ad maker will still be needed.