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Time1 2:23
Time2 2:43
Time3 2:20
Time4 2:34
Time5 3:02
The rest 3:36
Obstacle 12:48
There are two big ads giant company consider a merge, the reasons are explained.
Illustrate the advantage and the disadvantage of merge.
One important factor is mentioned, the digital ads is future.
For the traditional ads company to survive, its important to have the digital ads market, but the company such as google and facebook prefer directly to work with the clients, therefore might kick the tradional ads company out of the business. For now digital ads cover a 19% of the market, the traditional ads company still can make a better deal with the company such as google than the client can.
But for the traditional ads company, the glory days will never come back.
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