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感谢Rio大神的指教!贴上自己的两篇作文原文以及楼主的批复!
Statement: “Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers—some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.”
Argument:
The author argues that there must be other explanation than the absence of loud noise for the fact that the motorcycles produced by the foreign company are less attractive to customers. However, the author fails to consider some critical points when establishing the argument. [开头简单明了,很好]
Firstly, the author points out that other foreign cars that are quieter than similar American-made cars sell at least as well as the American-made ones. And based on this fact, the author concludes that the lack of loud noise in the motorcycle made by the foreign company is not the reason for its unattractiveness to the customers. However, the author fails to consider the difference between cars and motorcycles. People who buy motorcycles may not treat them as transportation tools as people who by cars do. Rather, it is likely that they view motorcycles as a way to express themselves and to capture others’ attention. And the loud noise is exactly part of the characteristics to make them stand out. It is thus inappropriate to compare foreign motorcycles to foreign cars. [很好,挑不出什么问题]
Secondly, the author states that since the TV advertisements of motorcycle X do not emphasize its loud noise, it is reasonable to infer that it is not the loud noises that make motorcycle X popular. This inference is also inappropriate because it is totally possible that the customers of motorcycle X do not watch TV, let alone to see the TV ads. In other words, it is entirely possible that the TV ads are not the major drive of the sales of motorcycle X. [太勉强。应该说,也许loud noise已经不需要在广告中提及了]
Finally, even if the customers of motorcycle X were attracted to them because of the TV ads, it might be the case that people are attracted to, not the specific characteristics that are highlighted in the ads, but the whole image of motorcycle X in the ads, which includes the noisiness. That is, people might have gained their knowledge about motorcycle X from other channels than merely TV ads, and the TV ads only serve as a catalyst for people to actually buy the motorcycles. [犯了大忌,不要和上一个论点重复讨论一件事情。]
All in all, the argument is not convincible for the reasons stated above. In order to enhance the argument, the author should either modify the conclusion or provide more information and evidence to make the argument more plausible and persuasive.
看了前半部分感觉可以给5-5.5,但是整篇文章看完只能4.5-5了。
(384词)
Statement: “Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its 25th birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.”
Argument:
Based on the assumption that the processing costs will go down because over time organizations become more acquainted with the technique and thus more efficient, the author made an analogy between the color film processing industry and the food processing industry and concluded that with 25-year experience, the Olympic Foods will maximize profits by minimizing costs. This argument is not substantiated because the author failed to address several critical points.
Firstly, when making the analogy, the author assumes that there is no significant difference between the color film processing industry and the food processing industry. However, the two industries are totally different in terms of technology used, target market, and market pattern. It is possible that the color film industry is more technology-intensive and thus developed much faster than the food processing industry, which is a much more traditional one. [还欠缺一点点,再深入说一句会更好,比如color film是可以不断依靠机器生产的,但食品行业很多不能实现全自动。]It is therefore not appropriate to conclude that what happened in the color film processing industry will also happen to the food processing industry.
Secondly, the author fails to consider the historical background of the development of color film processing industry when applying the exact same principle to the processing of food. Instead of adopting a more recent example, the author chose the development of color film processing industry in the 1900s as an example to illustrate his point. However, technology has greatly undermined the business world since 1900s. And it might be the case that the food processing industry now is already saturated and that the potential for improvement in the technology of food processing is already very limited. When establishing the argument, the author fails to consider this factor.
Thirdly, the argument is based on the assumption that with experience long enough, Olympic Foods will be able to minimize the costs. This assumption is poorly supported in the argument. It should be noted that it is not the time elapsed that made the processing costs go down, but the research and development activities that the organizations have been committed in. Thus more information should be provided about the R&D activities that Olympic Foods have been conducting to support the conclusion. [这一段缺乏归纳,这里犯的错误其实是把两件同时发生的事情强加了因果关系,时间流逝和科技进步只是同时发生而已,但没有因果关系。]
Finally, when drawing the conclusion, the author assumes that by minimizing the costs, Olympic Foods will be able to maximize profits. There is, however, little evidence provided to support this assumption. It is entirely possible that the competition in market of food processing industry is already very fierce and Olympic Foods are forced to lower their retail price. In this case, even with minimized costs, the company can hardly attain the goal to maximize profits.
In sum, the argument is poorly supported. To substantiate the argument, the author should include more information and evidence about the analogy made between the two industries and the about the market of food processing industry.
(463词)
第一和第四个论点可以得分,如果第三个论点按照我说的写了,这篇文章可以有5.5,但目前应该是5分。
看了楼主的批注也大概了解自己在组织论据和批驳argument的时候思路上的缺陷了,非常感谢!后天就要考试了楼主简直是救命稻草!!!!THX !!! |
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