【每日阅读训练第四期——速度越障11系列】【11-3】经管

teddybearj4

谢谢spencerX！很喜欢今天的第2、3篇文章！当越障做了！

速度：
1'48   1'33   1'38(剩余)   2'19    1'31    2'12(剩余)   1'57    4'00


Passage1:Speed1-2
(Regarding to the heat retail battle of e-commerce retail battle on the Single Day in China, the same situation occurs in every market~~)
Main idea:
Holiday retail battle with fierce discount at retail price is not quite healthy. And the author recommend some healthier way for the managers to entice consumers, and he lists 7 characteristics of a smart promotions.


Passage1:Speed3-4
(At last, a passage gives us a great example to our students studying in economics that economy has a pragmatic use in the business world.)
Main Idea:
Even though we are now suffering a dreadful economics, some world's top mircroeconomists are giving guidence to the big technology firms, such as Google, Microsoft and eBay on how to make business decisions in the macroeconomics market work.


Passage3:Speed5
(The issue concerning in this program is the topic of paper in my world economy, so the M&A of Chinese enterprise across the border is very familar with me.)
Main idea:
The passage explore the reasons of Chinese firms'cross-border deals fall apart. What's more, the author also give some suggestions on how to deal with their investments overseas in order to reduce the cancellation rate of their announced acquisitions.

小浩浩

2'50''
holiday discount:
1.can be 1/3 total revenue and conviction of...
2.poor promotion ruins the brand
eg: patent drugs(habituated)

healthier way? some managers:dull tactical

3'32''
1.start conversation: increase incentive impt BUT merit reputations and values more impt
2.NOT selective 导致 cant seperate customers
3.contingent:make them sweat for it
.....
persuasion not reward will ruin

4'12''
econ:subprime euro crisis
BUT:econs chaging by changing the ways busi decisions are made and the ways the market works
eg:keep costs down
internet bandwidth......
urgent and delayable......

2'26''
ST test the idea: detailed though on paintwork better for higher price since customers can seperate what they want
BUT not alwaysverwhelmed walk away

没计时啊！！！
past decade: aggressive, close deals
1.national security concerns in US
2.announce but not able to follow
study:involve chinese more likely to fail
explanation:4 reasons

10'00''
fluctuation:more on durable than on non-durable
In structural econ models: 2good consumption-based econ
observation:
1.fluctuation=risk factor
2.inflation: bad for long-term durable
3.asset market:info...
our model:nominal 2good
in 1 good model.....

ioioke

1, 2:31
2, 2:16
2:17
3, 2:15
4, 2:30
5, 2:17
6, 10:57

piaopiao633

2‘00
most shops choose to discount frequently to entice sales. but this is not a good solution to drag themselves out of recession.

1’09
introduce seven characteristics of a smart promotion

2‘08
Some big firms are changing the way business decisions are made and markets work.
Introduce an example of Yahoo！and its two categories of bandwidth.

1'36
Tailoring the market meant gains for all market attenders.
use an car auction example to elaborate.

2'14
explained the reason why many Chinese firms' cross-border deals fall apart.

越障
8’49
main idea：the consumption and output of durable goods is more sensitive to economic fluctuations than of non-durable goods.
examples:use several empirical observations to demonstrate durable growth and its interplay with inflation is important in explaining the asset markets
then use a standard one good model to show that as durable consumption is more persistent and more sensitive to inflation.

the model of the macro-economy can be seen as a VAR(1) model of the three expected growth components.

stevenliu137

2'58''
2'06''
4'05''
1'47''
1'41''

越障忘记计时了...

铁板神猴

2'05''
1'25''
1'35''
2'29''
1'23''
40''
1'42''
3'12''

12711399

1"45
Thanksgiving lots lots discount, bad bad strategy for business, it's like drug, the immediate affect is clear and quick, but it lacks the exquisiteness in it. this tactic is a failure on the manager's part for their inability to come with good ideas. there could be better solutions.
2"01
4 points, selective, contingent, conversation starter, and that last one i forgot

1"19
exclusiveness, clear timeline and result evaluation critieria
there is nothing wrong with discount, but when implemented it should be combine with other strategies to achieve maximum affect.
1"46
Microeconomists at yahoo found that bandwidth could be more effectively used. by doing backdoor work during layback hrs thus allowing free bandwidth for user to access.
second topic is: common perception is that cars with too much info might deter buyers, scientists have found contrary result.
1"13
expriment conducted, result shown cars with more detailed info sold faster, especially for old cars. with both price and turnover rate increase.
on the other hand, when options are overwhelming, customers may walk away.
case, ebay, more supplier is not as good as fewer but better suppliers.
1"50
microeconomists suggested to show advertisement more selectively, the result is good, better user experience, advertisers are better off too
data provided by google could timely reflect current economy,

xiaodiehoo

2”05
2”35
1”43
1”25
1”33
1”32

越障6”00
越障单词都能看懂，连起来就不知道什么意思了……
只记得 durable purchase and nondurable purchase…

jajawjx

快速阅读基本都能看懂
2:11
1:22
1:34
1:25
1:46
越障单词基本都认识，但是中间那段好绕啊，没看懂。大致就是durable goods demand and durable goods producing company's stock are more sensitive to inflation. 还扯到了债券，因为债券yield和inflation rate相关。最后介绍了VAR1 model。。自己学金融的，但是也没有完全读懂，惭愧啊。
7:39

alun1987

1'36
1'05
1'52
1'12
1'30（我好像记错时了……？）

脑子很乱，越障待写