08PREP 78

xn8510

Kitchen magazine plans to license the use of its name by a line of cookware.For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?


A. No other line of cookware is superior to that which will carry the Kitchen name.

B. Kitchen will not license the use of its name for any products other than the line of cookware.

C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

E. Kitchen is one of the most prestigious cooking-related magazines.

正确答案是C。可是，不懂啊~~~求大牛现身~~~谢谢！！！！！！

xn8510

顶一下~~~牛牛快现身~~~~

la199035

逻辑链：K杂志想以自己的名字命名一种炊具，这样做是有风险的，如果这种东西让消费者失望，可能会使杂志名誉受损并减少发行量和广告，但是专家证明这种炊具是其所有刊登广告中最好的一种。——K杂志能够收取到冠名费并且不会危及其他收入。
答案：其他的炊具制造商不会介意K杂志的名字和竞争产品联系起来。因此，杂志的广告费不会减少。