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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

正确答案: C

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【求助】prep08 cr2 78

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发表于 2012-2-15 21:51:54 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Kitchen magazine plans to license the use of its name by a line of cookware.For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

A. No other line of cookware is superior to that which will carry the Kitchen name.

B. Kitchen will not license the use of its name for any products other than the line of cookware.

C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

E. Kitchen is one of the most prestigious cooking-related magazines.

正确答案是选C,我选了B,不懂B哪里错了....也看不懂C是怎样出来的。求指教!
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沙发
发表于 2012-2-24 20:49:53 | 只看该作者
我知道C。因为KITCHEN这个杂志不仅刊登它要licence的那个cookware,还有其他牌子的cookware,如果他因为licence这个cookware而使得其他cookware不在他那里登广告了,那这部分收入不就损失了吗?还不如不licence呢。
至于B,我是想题目都给出了他是要licence那个cookware了。所以B根本不成立。我本身逻辑也不咋地,这个是个人观点
板凳
发表于 2013-11-17 18:37:49 | 只看该作者
Lz,我一开始也觉得B没错,我是这么想的, B和C相比看上去都是成立的假设,B中说杂志不会给其他cookware冠名,稍微支持了原文,这家cookware是专家鉴定过的,如果对B取非,那杂志社还向其他cookware冠名了,但这么做不能保证其他cookware的产品会不会出问题,因为没有专家鉴定过,从而影响杂志的声誉和带来损失,但也可能这些其他的cookware厂家产品都很好,不会出问题,也不会给杂志带来风险,所以对B取非后只是“有可能”削弱原文,而C选项如果取非,cookware的厂家会介意杂志也给其竞争对手冠名而放弃使用这家杂志的冠名权,最后撤资是一定会影响杂志的revenue的,完全削弱原文,所以是necessary assumption。

总之,我觉得题目做到现在,还是有点搞懂GMAT的套路了,对于assumption的题目,如果纠结于几个选项之间,就用取非,然后看哪个能完全削弱结论,那就是best answer了,有时候不用太钻牛角尖,可能说得通的答案不止一个,记住best answer原则就OK。

P.s: lz貌似早和GMAT分手了吧,希望我的意见可以帮到其他人~
地板
发表于 2014-8-1 17:06:18 | 只看该作者
lsyChris1989 发表于 2013-11-17 18:37
Lz,我一开始也觉得B没错,我是这么想的, B和C相比看上去都是成立的假设,B中说杂志不会给其他cookware冠名 ...

thanks sooo much
5#
发表于 2014-10-14 17:35:57 | 只看该作者
lsyChris1989 发表于 2013-11-17 18:37
Lz,我一开始也觉得B没错,我是这么想的, B和C相比看上去都是成立的假设,B中说杂志不会给其他cookware冠名 ...

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