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gwd 11

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楼主
发表于 2004-8-24 06:28:00 | 只看该作者

gwd 11


Q22 to Q25:


      Most pre-1990 literature on busi-


      nesses’ use of information technology


      (IT)—defined as any form of computer-


Line    based information system—focused on


  (5)    spectacular IT successes and reflected


a general optimism concerning IT’s poten-


tial as a resource for creating competitive


advantage.  But toward the end of the


1980’s, some economists spoke of a


(10)   “productivity paradox”:  despite huge IT


investments, most notably in the service


sectors, productivity stagnated.  In the


retail industry, for example, in which IT


had been widely adopted during the


(15)   1980’s, productivity (average output per


hour) rose at an average annual rate of


1.1 percent between 1973 and 1989, com-


pared with 2.4 percent in the preceding


25-year period.  roponents of IT argued


(20)   that it takes both time and a critical mass


      of investment for IT to yield benefits, and


      some suggested that growth figures for


the 1990’s proved these benefits were


finally being realized.  They also argued


(25)   that measures of productivity ignore what


would have happened without investments


in IT—productivity gains might have been


even lower.  There were even claims that


IT had improved the performance of the


(30)   service sector significantly, although mac-


roeconomic measures of productivity did


not reflect the improvement.


      But some observers questioned why,


      if IT had conferred economic value, it did


(35)   not produce direct competitive advantages


for individual firms.  Resource-based


theory offers an answer, asserting that,


in general, firms gain competitive advan-


tages by accumulating resources that are


(40)   economically valuable, relatively scarce,


and not easily replicated.  According to


a recent study of retail firms, which con-


firmed that IT has become pervasive


and relatively easy to acquire, IT by


(45)   itself appeared to have conferred little


advantage.  In fact, though little evidence


of any direct effect was found, the fre-


quent negative correlations between IT


and performance suggested that IT had


(50)   probably weakened some firms’ compet-


itive positions.  However, firms’ human


resources, in and of themselves, did


explain improved performance, and


some firms gained IT-related advan-


(55)   tages by merging IT with complementary


resources, particularly human resources.


The findings support the notion, founded


in resource-based theory, that competi-


tive advantages do not arise from easily


(60)   replicated resources, no matter how


impressive or economically valuable


they may be, but from complex, intan-


gible resources.


Q23:


The passage suggests that proponents of resource-based theory would be likely to explain IT’s inability to produce direct competitive advantages for individual firms by pointing out that


           



  • IT is not a resource that is difficult to obtain


  • IT is not an economically valuable resource


  • IT is a complex, intangible resource


  • economic progress has resulted from IT only in the service sector


  • changes brought about by IT cannot be detected by macroeconomic measures

  • given is a);    b) 有何不对?

    沙发
    发表于 2004-8-25 13:17:00 | 只看该作者
    firms gain competitive advan-

    tages by accumulating resources that are

    (40)   economically valuable, relatively scarce,

    and not easily replicated.  According to

    a recent study of retail firms, which con-

    firmed that IT has become pervasive

    and relatively easy to acquire, IT by

    (45)   itself appeared to have conferred little

    advantage.

    文中你是得不出B的结论的

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