以下是引用bettyamen在2005-1-23 5:44:00的发言:这题我的理解结论是,简单看一眼信用卡上的标志会使许多信用卡持有者想付更多钱,因为标志提醒他们他们的花费超出的他们现在立马能拿出的钱,所以他们会付少的小费。 1.这个结论很矛盾呵,那句simply seeing a credit-card logo makes many credit-card holders willing to spend more 是怎样理解的, 2.D也对呵,因为它重复了原文的一句话,也算是加强吧,原文中有the tips left by customers who pay their bill in cash tend to be larger when the bill is presented on a tray that bears a credit-card logo一句。 这题以前就没想通,现在决心要弄明白。 24.X GWD-8-Q14:
Studies in restaurants show that the tips left by customers who pay their bill in cash tend to be larger when the bill is presented on a tray that bears a credit-card logo. Consumer psychologists hypothesize that simply seeing a credit-card logo makes many credit-card holders willing to spend more because it reminds them that their spending power exceeds the cash they have immediately available.
Which of the following, if true, most strongly supports the psychologists’ interpretation of the studies?
- The effect noted in the studies is not limited to patrons who have credit cards.
- Patrons who are under financial pressure from their credit-card obligations tend to tip less when presented with a restaurant bill on a tray with credit-card logo than when the tray has no logo.
- In virtually all of the cases in the studies, the patrons who paid bills in cash did not possess credit cards.
- In general, restaurant patrons who pay their bills in cash leave larger tips than do those who pay by credit card.
The percentage of restaurant bills paid with given brand of credit card increases when that credit card’s logo is displayed on the tray with which the bill is prepared. 
这题中心里学家的解释主要是说:credit logo对于用户的消费起到暗示作用.题目中给出的是credit logo产生的正面影响, 选项中能支持这个解释只有选项B.因为它给出的是credit logo产生负面影响的情况.
不论是正面或者负面的影响,都说明了credit logo有影响消费者心理和行动的作用.所以支持了心理学家的解释.
还有:假设题目其实是支持题目的一个子集. 所以所有的假设题目的正确答案必然支持题干中的结论. |