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[读书的日子] 国内商学院近来在一流营销杂志上的文章

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楼主
发表于 2011-12-5 22:50:43 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
北大光华

[td]
How do price fairness perceptions differ across culture?

[/td][td]
Hean Keh - Peking University,
Joseph Alba - University of Florida,
Lisa Bolton - Pennsylvania State University at University Park,

[/td]
Journal of Marketing Research

[td]
2010

[/td][td]
47

[/td][tr][td]
Journal of Consumer Research

[/td][/tr][td]
Lay theories of medicine and a healthy lifestyle

[/td][td]
Lisa Bolton - Pennsylvania State University at University Park,
Wenbo Wang - New York University,
Hean Tat Keh - Peking University,

[/td][td]
2010

[/td][td]
37

[/td][tr][td]
Journal of Marketing Research

[/td][/tr][td]
Do we really need a reason to indulge?

[/td][td]
Jing Xu - Peking University,
Norbert Schwarz - University of Michigan at Ann Arbor,

[/td][td]
2009

[/td][td]
46

[/td][tr][td]
Journal of Marketing Research

[/td][/tr][td]
Is firm trust essential in a trusted environment? How trust in the business context influences customers

[/td][td]
Der-fa Chen - Peking University,
Kent Grayson - Northwestern University,
Devon Johnson - Northeastern University,

[/td][td]
2008

[/td][td]
45

[/td]Publications by Non-Business School Faculty[td]Article
[/td][td=400]Author
[/td]
Journal
[td]Year
[/td][td]Volume
[/td][tr][td]
Management Science

[/td][/tr][td]
Buyer uncertainty and two-part pricing: Theory and applications

[/td][td]
Hao Wang - Peking University,
I.P.L. Png - National University of Singapore,

[/td][td]
2010

[/td][td]
56

[/td]
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沙发
 楼主| 发表于 2011-12-5 22:52:31 | 只看该作者
长江

Marketing Science
A theory of combative advertising
Yuxin Chen - Cheung Kong Graduate School of Business,
Yogesh Joshi - University of Maryland at College Park,
Jagmohan Raju - University of Pennsylvania,
Z Zhang - University of Pennsylvania,
Yuxin Chen - New York University,

2009
28

Marketing Science
An empirical investigation of the dynamic effect of Marlboro's permanent pricing shift
Tao Chen - University of Maryland at College Park,
Baohong Sun - Carnegie Mellon University,
Baohong Sun - Cheung Kong Graduate School of Business,
Vishal Singh - New York University,

2009
28

Management Science
Price competition with reduced consumer switching costs: The case of "wireless number portability" in the cellular phone industry
Mengze Shi - University of Toronto,
Jeongwen Chiang - Cheung Kong Graduate School of Business,
Byong-Duk Rhee - Syracuse University,

2006
52
板凳
 楼主| 发表于 2011-12-5 22:53:01 | 只看该作者
复旦
1
上交大:3光华: 5
长江: 3
清华: 0
中欧: 0
地板
发表于 2011-12-6 07:17:48 | 只看该作者
Hean Tat Keh还有篇JM,应该是目前为止完全由大陆高校作者发表的MKT top journal paper了吧其他的基本都有国外高校的合作者
Jing Xu还有篇和Ying Zhang的JCR
中山心理系的Xinyue Zhou也有篇JCR
上海交大最近几年也有好几篇JCR/JMR,不过大部分是抱大腿
5#
 楼主| 发表于 2011-12-6 07:24:41 | 只看该作者
很多学校把JM算A-
6#
 楼主| 发表于 2011-12-6 10:02:57 | 只看该作者
上交大
Journal

Article

Author

Year

Volume

Journal of Marketing Research

Effects of indirectly and directly competing reference group messages and persuasion knowledge: Implications for educational placements

Cornelia Pechmann - University of California at Irvine,
Liangyan Wang - Shanghai Jiao Tong University,

2010

47

Journal of Consumer Research

Specification seeking: How product specifications influence consumer preference

Christopher Hsee - University of Chicago,
Yang Yang - Shanghai Jiao Tong University,
Yangjie Gu - Shanghai Jiao Tong University,
Jie Chen - Shanghai Jiao Tong University,

2009

35

Journal of Marketing Research

Wealth, warmth, and well-being: Whether happiness is relative or absolute depends on whether it is about money, acquisition, or consumption

Naihe Li - Shanghai Jiao Tong University,
Luxi Shen - Fudan University,
Christopher Hsee - University of Chicago,
Yang Yang - Carnegie Mellon University,

2009

46
7#
 楼主| 发表于 2011-12-6 10:09:18 | 只看该作者
复旦


Journal

Article

Author

Year

Volume

Journal of Marketing Research

Wealth, warmth, and well-being: Whether happiness is relative or absolute depends on whether it is about money, acquisition, or consumption

Naihe Li - Shanghai Jiao Tong University,
Luxi Shen - Fudan University,
Christopher Hsee - University of Chicago,
Yang Yang - Carnegie Mellon University,

2009

46
8#
发表于 2011-12-6 22:49:13 | 只看该作者
你这个统计各种不准确啊。。
CKGSB的荆兵应该至少有一篇Mktg Science,一篇Mgmt Science,复旦的王毓嵩也有一篇Mgmt Science。北大的徐菁和张影今年也有一篇JCR,中山心理系的周欣悦老师有一篇forthcoming的JCR。
9#
发表于 2011-12-6 23:08:14 | 只看该作者
估计过几年就要暴发了。我们院最近招的两个rookie都有A的2nd or 3rd R&R.
10#
发表于 2011-12-6 23:31:05 | 只看该作者
i used this web site. It is not the most updated one but it is convenient.

http://top100.utdallas.edu/
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