GWD

呼啸700

Because postage rates are rising, Home Decorator magazine plans to maximize its profits by reducing by one half the number of issues it publishes each year.The quality of articles, the number of articles published per year, and the subscription price will not change.Market research shows that neither subscribers nor advertisers will be lost if the magazine's plan is instituted.


Which of the following, if true, provides the strongest evidence that the magazine's profits are likely to decline if the plan is instituted?

(A) With the new postage rates, a typical issue under the proposed plan would cost about one-third more to mail than a typical current issue would.

(B) The majority of the magazine's subscribers are less concerned about a possible reduction in the quantity of the magazine's articles than about a possible loss of the current high quality of its articles.

(C) Many of the magazine's long-time subscribers would continue their subscriptions even if the subscription price were increased.

(D) Most of the advertisers that purchase advertising space in the magazine will continue to spend the same amount on advertising per issue as they have in the past.(答案)

(E) Production costs for the magazine are expected to remain stable.（我的错误答案）

sdcar2010

It's a math problem in disguise.

If D is right, the revenue from advertising will be cut in half.

lonelyorchid

你没有搞明白magazine和 issue的区别。magazine是杂志，印刷成本不变，的意思是总印刷成本不变，如果能够节省邮费（月刊到双月刊），自然会省钱。

但是，issue是期，比如月刊一年就是12个 issues。所以如果广告商打广告是按照期的数量付钱，那么期数减半，广告收入就减半了，就算生下来邮费，也不一定会提高收入。

liwebber

我开始也不明白，谢谢回答，issue是期数的意思

ssxxtt27

你没有搞明白magazine和 issue的区别。magazine是杂志，印刷成本不变，的意思是总印刷成本不变，如果能够节省邮费（月刊到双月刊），自然会省钱。

但是，issue是期，比如月刊一年就是12个 issues。所以如果广告商打广告是按照期的数量付钱，那么期数减半，广告收入就减半了，就算生下来邮费，也不一定会提高收入。

-- by 会员 lonelyorchid (2011/4/7 15:51:17)

但是虽然广告收入减半，但是省下的postage是多少我们并不知道啊。。。所以profits不一定会decline啊。。。