OG12 16题

guang88128

     Traditionally, the first firm to commercialize a new technology hasbenefited from the unique opportunity to shape product definitions, forcingfollowers to adapt to a standard or invest in
(5)an unproven alternative. Today, however, the largest payoffs may go tocompanies that lead in developing integrated approaches for successful mass productionand distribution.
Producers of the Beta format forvideocassette
(10) recorders (VCRs), for example, were first to developthe VCR commercially in 1975, but producers of the rival VHS (Video HomeSystem) format proved to be more successful at forming strategic alliances withother producers and distributors to manufacture
(15) and markettheir VCR format. Seeking to maintain exclusive control over VCR distribution,Beta producers were reluctant to form such alliances and eventually lost groundto VHS in the competition for the global VCR market.
(20)     Despite Beta’s substantial technologicalhead start and the fact that VHS was neither technically better nor cheaperthan Beta, developers of VHS quickly turned a slight early lead in sales into adominant position. Strategic alignments with
(25) producersof prerecorded tapes reinforced the VHS advantage. The perception amongconsumers that prerecorded tapes were more available in VHS formatfurther expanded VHS’s share of the market. By the end ofthe 1980s, Beta was no longer in
(30)production.

16. The alignment of producers of VHSformat VCRs with producers of prerecorded videotapes is most similar to whichof the following?
(A)                  The alignment of an automobilemanufacturer with another automobile manufacturer to adopt a standard designfor automobile engines
(B)                  The alignment of an automobilemanufacturer with an automotive glass company whereby the manufacturer agreesto purchase automobile windshields only from that one glass company
(C)                  The alignment of an automobilemanufacturer with a petroleum company to ensure the widespread availability ofthe fuel required by a new type of engine developed by the manufacturer
(D)                  The alignment of an automobilemanufacturer with its dealers to adopt a plan to improve automobile design
(E)                  The alignment of an automobile dealerwith an automobile rental chain to adopt a strategy for an advertising campaignto promote a new type of automobile
OG给的答案是C，但是C我实在没理解到底是什么意思。。
原文中应该是说VHS format的厂家联合了一些其他的厂家来一起做VCR format，从而打败了BETA的厂家 这个意思吧？

不过没读懂选项，没法对应起来。。。请问哪位能帮忙解答一下嘛？

boozy

定位：Strategic alignments with producers of prerecorded tapes reinforced the VHS advantage.

意思是做录像机的和做录像带的结成联盟。播放工具+播放工具的消耗品

C选项是做汽车的和卖汽油的结成联盟。交通工具+交通工具的消耗品

guang88128

定位：Strategic alignments with producers of prerecorded tapes reinforced the VHS advantage.

意思是做录像机的和做录像带的结成联盟。播放工具+播放工具的消耗品

C选项是做汽车的和卖汽油的结成联盟。交通工具+交通工具的消耗品

-- by 会员 boozy (2011/2/11 9:35:03)

了解了！ 多谢~