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"V1.The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.: “Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer. V2.一个软件公司,在制作professional software时很NB,是行业老大。但是在unprofessional software方面不行,公司就问他们的professional software的客户,为啥买professional software,客户说因为功能多还不是什么的。。。然后就说为了increase sales要给unprofessional software也加这些东西。。。 " 题号是184 |
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