V,a manufacture,wish to make its informaition booth at an industry convention more productive in terms of boosting sales. The booth offers information introducing the company's new products and services. To achieve the desired result, V's marketing department will attempt to attract more people to booth. The marketing director's first measure was to instruct each salesperson to call his or her five best customers and personally invite them to visit the booth. Which supports the prediction that the marketing director's first measure will contribute to meeting the goal of boosting sales? C. An information booth that is well attended tends to attract visitors who would not otherwise have attended the booth. D. Most of V's best customers also have business dealings with V's competitors. 选C. 我想问的是 D.当时做的时候就觉得C\D都对。 我觉得D对因为它说明如果call他们,他们就不会去竞争对手那,而来我这了,这样也就达到boost sales的目的了。我这么想怎么不对??? 请NN&XDJM们不吝赐教~ -- by 会员 天使追梦 (2010/8/31 22:17:45)
其实,这道题,最重要的首先是看题干,question要你干嘛?是support,那好了。C能support,毫无疑问,因为人群效应,这个实际当中也能感觉的到,食客总愿意去人多的饭店而不是人少的,因为一般人多的饭店说明好吃。同理,一个marketiong booth既然把老顾客拉过来当宣传,自然会吸引很多本来人少时吸引不来的人。
而D,从本质上说,意思是,v电脑公司的Best客户,同样也会与v公司的竞争对手有业务往来。说明,这样一个说法,首先不能是加强,而且还略微削弱了,因为如果你说v公司的中最忠实的客户都跟你的竞争对手有往来,是不是从某种程度上,不利于你的Marketing计划呢?所以本身这个选项不能support,反而有些微微削弱。
LZ你对D的分析存在一个误区,那就是认为sales们去call了,就会吸引来,其实你反过来想,连你最好的顾客都跟别人有一腿了,你call的成功率还高吗?呵呵~而且,问题翻译过来是,以下哪个对这种营销效果的预期有支持作用,而不是问你以下哪个选项,是文中sales打电话所能导致的结果。你的分析成了后者的回答了,而不是前者。 |