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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

正确答案: C

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楼主
发表于 2010-5-16 17:20:34 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Kitchen magazine plans to license the use of its name by a line of cookware.  For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.  However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.  Therefore, Kitchen can collect its licensing fee without endangering its other revenues.
The argument above assumes which of the following?
A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.
我没读懂题的意思,到底在讲什么呀?是说用杂志的名字去冠名一个厨具么?正确答案选C,谁能帮我翻译,解释一下啊,完全没看懂这个选项跟原文有什么关系-_-谢谢啦
我一开始选的是B。。。
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沙发
 楼主| 发表于 2010-5-16 22:27:04 | 只看该作者
自己顶一下~~同志们帮帮忙哈~~偶就快考了
板凳
发表于 2010-6-3 15:47:52 | 只看该作者
Melodyyang90:
这个是排除它因它果的题。结论说了magzine的其他收入不会受影响。这个其他收入就包括了广告的的收入。

C选项说,厨具制造商不会因为杂志的名字与它们的竞争者有关就会对这个杂志失去兴趣。
这正好排除了他们不会再本杂志做广告的可能性,因此也就排除了广告收入可能会降低的后果。

也就是说其他打广告的人不会因为杂志帮竞争对手(杂志打算发牌照给的那个) 打广告而不鸟杂志了....
地板
 楼主| 发表于 2010-6-10 22:56:49 | 只看该作者
Melodyyang90:
这个是排除它因它果的题。结论说了magzine的其他收入不会受影响。这个其他收入就包括了广告的的收入。

C选项说,厨具制造商不会因为杂志的名字与它们的竞争者有关就会对这个杂志失去兴趣。
这正好排除了他们不会再本杂志做广告的可能性,因此也就排除了广告收入可能会降低的后果。

也就是说其他打广告的人不会因为杂志帮竞争对手(杂志打算发牌照给的那个) 打广告而不鸟杂志了....
-- by 会员 kristin308 (2010/6/3 15:47:52)


嘿嘿 谢谢啦 今天刚看到 这个帖子发了好久都米人理。。。
5#
发表于 2010-6-17 01:34:32 | 只看该作者
考场上的做法:
看到assume,假设题目, 看遍题目,然后直接看选项 找not +weak (注意,not 是谓语动词的,大部分情况)

直接排除A, D,E,剩下,B,C 去掉not,看该写的的选项是支持还是削弱结论。
B. Kitchen will license the use of its name for any products other than the line of cookware.

C. Makers of cookware will  find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

在看一遍题目:therefore 后面是结论,支持,weaken都是在结论上做文章。B 选项的理解虽然跟前提有点出入,但是说明收入是增加的,支持了结论,剔除。C, weaken结论,对了。而且 not + weaken就是必要条件。所以不需要特别纠结推理过程,因为考场上毕竟没有多久的时间。
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