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谢谢ＮＮ们！ Q3:The passage suggests that evidence for price promotions' "effect on the bottom line"(line 40)is provided by A.the lack of lingering aftereffects from price promotions B.the frequency with which price promotions occur C.price promotions' inability to attract new customers D.price promotions' recognizeable effect on sales E.the legitimate uses to which management can put price promotions 答案选的是Ｂ，我选的是A，文章中我只定位到了ACDE，没有找到B passage42 Extensive research has shown that the effects of short-term price promotions on sales are themselves short-term. Companies' hopes that 5 promotions might have a positive aftereffect have not been borne out for reasons that researchers have been able to identify. A price promotion entices only a brand's 10 long-term or loyal customers; people seldom buy an unfamiliar brand merely because the price is reduced. They sinply avoid paying more than they have to when one of 15their customary brands is temporarily available at a reduce price, A price promotion does not increase the number of long-term customers of a brand, as it attracts virtually 20no new customer in the first place. Nor do price promotions have lingering aftereffects for a brand,even negative ones such as damage to a brand's reputation or erosion of 25customer loyalty ,as is often feared. So why do companies spend so much on price promotions? Clearly price promotions are generally run at a loss, otherwise there would 30be more of them. And the bigger the increase in sales at promotion prices,the bigger the loss.While short-term price promotions can have legitimate uses, such as 35reducing excess inventory, it is the recognizable increase in sales that is their main attraction to management, which is therefore reluctant to abandon this strategy despite its effect on the bottom line. | 
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发表于 2009-2-28 19:06:00
