prep2-51

windingcloud

Because postage rates are rising, Home Decorator magazine plans to maximize its profits by reducing by one half the number of issues it publishes each year.  The quality of articles, the number of articles published per year, and the subscription price will not change.  Market research shows that neither subscribers nor advertisers will be lost if the magazine's plan is instituted.

 

Which of the following, if true, provides the strongest evidence that the magazine's profits are likely to decline if the plan is instituted?

 

(A) With the new postage rates, a typical issue under the proposed plan would cost about one-third more to mail than a typical current issue would.

(B) The majority of the magazine's subscribers are less concerned about a possible reduction in the quantity of the magazine's articles than about a possible loss of the current high quality of its articles.

(C) Many of the magazine's long-time subscribers would continue their subscriptions even if the subscription price were increased.

(D) Most of the advertisers that purchase advertising space in the magazine will continue to spend the same amount on advertising per issue as they have in the past.

(E) Production costs for the magazine are expected to remain stable.

答案是D，不明白D为什么对，做广告的购买的杂志空间不变，应该不影响利润下降阿？反而A中讲要花费更多的成本，可以支持利润下降。不太明白。

chenliqiang

在文章中提到,发行的数量会减少一半, 而且广告商的数量不变. 然后D选项说: 绝大多数的广告商在每本读物上的登广告的费用不变.  那么可以得出其所得利润必然减少. 比如说, 本来发行10 本 ,那么 10*50, 后来变成发行5本, 广告收入变成 5*50 (50师登广告费用) , 利润必然减少.

至于A, 有可能成本的减少>邮费的增加.所以错误