关于Manufacturing and authorized retailers对gray market的两种理解，
第一段, 简介Grey market(降价促销)，Manufacturing and authorized retailers觉得会使他们的profit down。
第二段, 新的研究显示，在某些情况下(customers either being "very price sensitive" or being "very selective but price incensitive")grey marketing反而使manufacturers获利率上升。
第三段, 举了个例子解释retailer可以通过只关注对价格不敏感的客户，提高他们的服务水平来达到利润增加目的。使其变成忠实客户; retailer获利成长, manufacturers获利率上升. The grey market will absorb the very price sensitives customers so that retailers don't have to offer large discount to attract bargainers. As a result of that, retailers can focus on competing for the 2nd type of customers who are willing to pay high prices but are very picky about quality and services and thus they achieve better profit margin. 这样企业和零售商就可以节省与顾客讨价还价的精力与时间，retailer就可以通过提高商品质量,提高价格来获得更多的revenue. 举了个例子告诉怎样使profit 增加，high price and focus on the service,
(1)主题:
选EXPLAIN那个, 解释在一定的市场环境下Manufacturing and authorized retailers可以通过Grey market获利
(2)第2.3段的关系:
第二段介绍gray market有利于Manufacturing and authorized retailers的condition，第三段解释为什么在这样的条件下会有利。
(3)问作者认为在有gray market 的情况下,商家可能会做出那种行为
回第三段定位: 不用去迎合一些顾客otherwise they will cater for. 关注他们该关注的客户群体，放弃Margin那部分客户群体。
(4) 授权的retailer运用何种策略吸引消费者?
high price and focus on the service
(5) 逻辑的题目，问哪个可以削弱retailer revenue increase的结果
越来越多顾客都变的price sensitive, and the trend will continue的选项。
婦女在雜誌社的地位越來越 involve. Due to lots of local city dailies are looking for advertisement and large circulation for financial resource. More women are involved in the editing position, and put more advertisement for home commodities. 問題是細節題
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发表于 2008-4-5 00:23:00
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